---
title: "Fujitsu vs Hitachi: Which is searched more?"
description: "Which is more popular in search, Fujitsu or Hitachi? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fujitsu-vs-hitachi"
publisher: "Brandwave"
---

# Fujitsu vs Hitachi: Which is searched more?

Which is more popular in search, Fujitsu or Hitachi? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fujitsu and Hitachi
- **Competitive set**: Heat pump brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Fujitsu Share of Search**: 0.08%
- **Hitachi Share of Search**: 0.14%

## Which is more popular in search, Fujitsu or Hitachi?

- In August 2026, Hitachi had more branded searches than Fujitsu among heat pump brands worldwide. Hitachi was estimated to have 880 branded searches compared to Fujitsu’s 480, and held a 0.14% Share of Search versus Fujitsu’s 0.08%.
- Hitachi was ahead of Fujitsu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among heat pump brands worldwide moved from 0.05% to 0.08%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 11 months ending August 2026, Hitachi’s estimated Share of Search among heat pump brands worldwide moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 1.3K to 880.

## How did search popularity change for heat pump brands worldwide in August 2026?

- Estimated monthly branded searches for Fujitsu worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
- Estimated monthly branded searches for Hitachi worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

## Month by month

| Month | Fujitsu estimated searches | Fujitsu Share of Search | Fujitsu rank | Hitachi estimated searches | Hitachi Share of Search | Hitachi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 0.05% | 5 | 1.3K | 0.18% | 4 |
| Nov 2025 | 480 | 0.08% | 5 | 1.3K | 0.21% | 4 |
| Dec 2025 | 390 | 0.06% | 5 | 1K | 0.15% | 4 |
| Jan 2026 | 320 | 0.05% | 5 | 1K | 0.15% | 4 |
| Feb 2026 | 390 | 0.07% | 5 | 1K | 0.18% | 4 |
| Mar 2026 | 480 | 0.06% | 5 | 1.3K | 0.17% | 4 |
| Apr 2026 | 720 | 0.09% | 5 | 1K | 0.13% | 4 |
| May 2026 | 590 | 0.08% | 5 | 1K | 0.13% | 4 |
| Jun 2026 | 590 | 0.06% | 5 | 880 | 0.1% | 4 |
| Jul 2026 | 480 | 0.06% | 5 | 880 | 0.12% | 4 |
| Aug 2026 | 480 | 0.08% | 5 | 880 | 0.14% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fujitsu’s and Hitachi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fujitsu**: Measured on the search term “fujitsu nz”.
- **Hitachi**: Measured on the search term “hitachi digger”.

- [Fujitsu profile](/demand/global-en/brands/fujitsu)
- [Hitachi profile](/demand/global-en/brands/hitachi)
- [All heat pump brands worldwide](/demand/global-en/categories/heat-pump-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fujitsu or Hitachi?

In August 2026, Hitachi had more branded searches than Fujitsu among heat pump brands worldwide. Hitachi was estimated to have 880 branded searches compared to Fujitsu’s 480, and held a 0.14% Share of Search versus Fujitsu’s 0.08%.

## Cite this page

Brandwave. "Fujitsu vs Hitachi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fujitsu-vs-hitachi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fujitsu-vs-hitachi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.