--- title: "Fujifilm vs HP: Which is searched more?" description: "Is Fujifilm or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fujifilm-vs-hp" publisher: "Brandwave" --- # Fujifilm vs HP: Which is searched more? Is Fujifilm or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fujifilm and HP - **Competitive set**: Photo printer brands - **Market**: Global - **Month measured**: Sep 2026 - **Fujifilm Share of Search**: 5.6% - **HP Share of Search**: 1.4% ## Is Fujifilm or HP more popular in search? - In September 2026, Fujifilm had more branded searches than HP among photo printer brands worldwide. Fujifilm had about 58,000 branded searches, while HP had 14,800. Fujifilm made up 5.6% of all photo printer brand searches we track, and HP accounted for 1.4%. - Fujifilm was ahead of HP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fujifilm’s share of searches among photo printer brands worldwide moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 59.2K to 58K. - Across the 12 months ending September 2026, HP’s share of searches among photo printer brands worldwide moved from 2.6% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 14.8K. ## Top photo printer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fujifilm was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fujifilm was listed before HP in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Canon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Epson | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fujifilm | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | HP | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | DNP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiTi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Citizen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo printer brands - Asked ChatGPT "Which photo printer brand should I buy?": 1. Canon, 2. Epson, 3. Fujifilm - Asked ChatGPT "What are the best photo printer brands?": 1. Canon, 2. Epson, 3. Fujifilm, 4. HP - Asked ChatGPT "What's the best photo printer brand for home photo prints?": 1. Canon, 2. Epson - Searched Google, AI Overview "best photo printer": 1. Epson, 2. Canon, 3. Fujifilm - Searched Google, AI Overview "photo printer for home": 1. Canon, 2. HP, 3. Epson Not named in any answer: DNP, HiTi and Citizen. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for photo printer brands worldwide in September 2026? - In September 2026, Fujifilm gained share of searches among photo printer brands worldwide, from 4.5% to 5.6%. - Estimated monthly branded searches for HP worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. ## Month by month | Month | Fujifilm estimated searches | Fujifilm Share of Search | Fujifilm rank | HP estimated searches | HP Share of Search | HP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 59.2K | 5.8% | 4 | 27.1K | 2.6% | 5 | | Nov 2025 | 100K | 9.5% | 4 | 14.8K | 1.4% | 6 | | Dec 2025 | 123K | 11.4% | 3 | 22.2K | 2.1% | 5 | | Jan 2026 | 89.3K | 7.3% | 4 | 27.1K | 2.2% | 5 | | Feb 2026 | 64K | 6.3% | 4 | 18.1K | 1.8% | 6 | | Mar 2026 | 53.3K | 5.3% | 4 | 22.2K | 2.2% | 5 | | Apr 2026 | 50.6K | 5.1% | 4 | 14.8K | 1.5% | 6 | | May 2026 | 53.3K | 5.2% | 4 | 14.8K | 1.5% | 6 | | Jun 2026 | 60.7K | 6% | 4 | 12.1K | 1.2% | 6 | | Jul 2026 | 60.7K | 6.1% | 4 | 12.1K | 1.2% | 6 | | Aug 2026 | 69.7K | 4.5% | 4 | 14.8K | 0.95% | 6 | | Sep 2026 | 58K | 5.6% | 4 | 14.8K | 1.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Fujifilm’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fujifilm**: Measured on the search terms “fujifilm printer”, “instax mini link” and “instax printer”, summed into one figure. - **HP**: Measured on the search term “hp envy printer”. - [Fujifilm profile](/demand/global-en/brands/fujifilm) - [HP profile](/demand/global-en/brands/hp) - [All photo printer brands worldwide](/demand/global-en/categories/photo-printer-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fujifilm or HP more popular in search? In September 2026, Fujifilm had more branded searches than HP among photo printer brands worldwide. Fujifilm had about 58,000 branded searches, while HP had 14,800. Fujifilm made up 5.6% of all photo printer brand searches we track, and HP accounted for 1.4%. ## Cite this page Brandwave. "Fujifilm vs HP: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fujifilm-vs-hp This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fujifilm-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.