--- title: "Fuji vs Tatami Fightwear: Which is more popular?" description: "Is Fuji or Tatami Fightwear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BJJ gi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fuji-sports-vs-tatami-fightwear" publisher: "Brandwave" --- # Fuji vs Tatami Fightwear: Which is more popular? Is Fuji or Tatami Fightwear more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BJJ gi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fuji and Tatami Fightwear - **Competitive set**: BJJ gi brands - **Market**: Global - **Month measured**: Oct 2026 - **Fuji Share of Search**: 4.2% - **Tatami Fightwear Share of Search**: 26.2% ## Is Fuji or Tatami Fightwear more popular in search? - In October 2026, Tatami Fightwear had more branded searches than Fuji among BJJ gi brands worldwide. Tatami Fightwear had about 27,100 branded searches, while Fuji had 4,400. Tatami Fightwear made up 26.2% of all BJJ gi brand searches we track, and Fuji accounted for 4.2%. - Tatami Fightwear was ahead of Fuji in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide moved from 5% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending October 2026, Tatami Fightwear’s share of searches among BJJ gi brands worldwide moved from 24.8% to 26.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top BJJ gi brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fuji was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tatami Fightwear was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tatami Fightwear was listed before Fuji in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kingz | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Tatami Fightwear | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fuji | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shoyoroll | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hayabusa | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Venum | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about BJJ gi brands - Asked ChatGPT "What's the best BJJ gi for beginners?": 1. Fuji - Asked ChatGPT "Which jiu-jitsu gi lasts the longest?": 1. Fuji, 2. Tatami Fightwear - Asked ChatGPT "What BJJ gi brands do competitors wear?": 1. Shoyoroll, 2. Kingz, 3. Tatami Fightwear, 4. Fuji, 5. Venum - Searched Google, AI Overview "bjj gi": 1. Tatami Fightwear, 2. Fuji, 3. Kingz, 4. Hayabusa - Searched Google, AI Overview "best bjj gi": 1. Kingz, 2. Tatami Fightwear Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for BJJ gi brands worldwide in October 2026? - In October 2026, Tatami Fightwear lost share of searches among BJJ gi brands worldwide, from 32.9% to 26.2%. - Estimated monthly branded searches for Fuji worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in October 2026. ## How has branded search for Fuji and Tatami Fightwear changed worldwide over the last 12 months? | Month | Fuji estimated searches | Fuji Share of Search | Fuji rank | Tatami Fightwear estimated searches | Tatami Fightwear Share of Search | Tatami Fightwear rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 6.6K | 5% | 4 | 33.1K | 24.8% | 2 | | Dec 2025 | 5.4K | 4.9% | 4 | 27.1K | 24.7% | 2 | | Jan 2026 | 5.4K | 5.1% | 4 | 27.1K | 25.8% | 2 | | Feb 2026 | 5.4K | 5.9% | 4 | 22.2K | 24.4% | 2 | | Mar 2026 | 5.4K | 5.4% | 4 | 22.2K | 22.2% | 2 | | Apr 2026 | 5.4K | 5.4% | 4 | 22.2K | 22.4% | 2 | | May 2026 | 5.4K | 5.4% | 4 | 22.2K | 22.4% | 2 | | Jun 2026 | 4.4K | 5% | 4 | 22.2K | 25% | 2 | | Jul 2026 | 4.4K | 4.8% | 4 | 22.2K | 24% | 3 | | Aug 2026 | 5.4K | 5.7% | 4 | 22.2K | 23.5% | 3 | | Sep 2026 | 4.4K | 4.4% | 4 | 33.1K | 32.9% | 2 | | Oct 2026 | 4.4K | 4.2% | 4 | 27.1K | 26.2% | 2 | ## How are Fuji’s and Tatami Fightwear’s branded searches counted? Brandwave collects information about searches that people make online using Fuji’s and Tatami Fightwear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fuji**: Measured on the search term “fuji gi”. - **Tatami Fightwear**: Measured on the search term “tatami fightwear”. - [Fuji profile](/demand/global-en/brands/fuji-sports) - [Tatami Fightwear profile](/demand/global-en/brands/tatami-fightwear) - [All BJJ gi brands worldwide](/demand/global-en/categories/bjj-gi-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fuji or Tatami Fightwear more popular in search? In October 2026, Tatami Fightwear had more branded searches than Fuji among BJJ gi brands worldwide. Tatami Fightwear had about 27,100 branded searches, while Fuji had 4,400. Tatami Fightwear made up 26.2% of all BJJ gi brand searches we track, and Fuji accounted for 4.2%. ## Cite this page Brandwave. "Fuji vs Tatami Fightwear: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/fuji-sports-vs-tatami-fightwear This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fuji-sports-vs-tatami-fightwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.