--- title: "Fuji vs Kingz: Which is more popular?" description: "Is Fuji or Kingz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BJJ gi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fuji-sports-vs-kingz" publisher: "Brandwave" --- # Fuji vs Kingz: Which is more popular? Is Fuji or Kingz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BJJ gi brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fuji and Kingz - **Competitive set**: BJJ gi brands - **Market**: Global - **Month measured**: Oct 2026 - **Fuji Share of Search**: 4.2% - **Kingz Share of Search**: 47.8% ## Is Fuji or Kingz more popular in search? - In October 2026, Kingz had more branded searches than Fuji among BJJ gi brands worldwide. Kingz had about 49,500 branded searches, while Fuji had 4,400. Kingz made up 47.8% of all BJJ gi brand searches we track, and Fuji accounted for 4.2%. - Kingz was ahead of Fuji in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Fuji’s share of searches among BJJ gi brands worldwide moved from 5% to 4.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending October 2026, Kingz’s share of searches among BJJ gi brands worldwide moved from 45.4% to 47.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top BJJ gi brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fuji was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kingz was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kingz was listed before Fuji in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kingz | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Tatami Fightwear | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fuji | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shoyoroll | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hayabusa | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Venum | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about BJJ gi brands - Asked ChatGPT "What's the best BJJ gi for beginners?": 1. Fuji - Asked ChatGPT "Which jiu-jitsu gi lasts the longest?": 1. Fuji, 2. Tatami Fightwear - Asked ChatGPT "What BJJ gi brands do competitors wear?": 1. Shoyoroll, 2. Kingz, 3. Tatami Fightwear, 4. Fuji, 5. Venum - Searched Google, AI Overview "bjj gi": 1. Tatami Fightwear, 2. Fuji, 3. Kingz, 4. Hayabusa - Searched Google, AI Overview "best bjj gi": 1. Kingz, 2. Tatami Fightwear Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for BJJ gi brands worldwide in October 2026? - In October 2026, Kingz gained share of searches among BJJ gi brands worldwide, from 40.3% to 47.8%. - Estimated monthly branded searches for Fuji worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in October 2026. ## How has branded search for Fuji and Kingz changed worldwide over the last 12 months? | Month | Fuji estimated searches | Fuji Share of Search | Fuji rank | Kingz estimated searches | Kingz Share of Search | Kingz rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 6.6K | 5% | 4 | 60.5K | 45.4% | 1 | | Dec 2025 | 5.4K | 4.9% | 4 | 49.5K | 45.2% | 1 | | Jan 2026 | 5.4K | 5.1% | 4 | 49.5K | 47.2% | 1 | | Feb 2026 | 5.4K | 5.9% | 4 | 40.5K | 44.5% | 1 | | Mar 2026 | 5.4K | 5.4% | 4 | 49.5K | 49.5% | 1 | | Apr 2026 | 5.4K | 5.4% | 4 | 49.5K | 49.9% | 1 | | May 2026 | 5.4K | 5.4% | 4 | 49.5K | 49.9% | 1 | | Jun 2026 | 4.4K | 5% | 4 | 40.5K | 45.7% | 1 | | Jul 2026 | 4.4K | 4.8% | 4 | 40.5K | 43.8% | 1 | | Aug 2026 | 5.4K | 5.7% | 4 | 40.5K | 42.9% | 1 | | Sep 2026 | 4.4K | 4.4% | 4 | 40.5K | 40.3% | 1 | | Oct 2026 | 4.4K | 4.2% | 4 | 49.5K | 47.8% | 1 | ## How are Fuji’s and Kingz’s branded searches counted? Brandwave collects information about searches that people make online using Fuji’s and Kingz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fuji**: Measured on the search term “fuji gi”. - **Kingz**: Measured on the search term “kingz gi”. - [Fuji profile](/demand/global-en/brands/fuji-sports) - [Kingz profile](/demand/global-en/brands/kingz) - [All BJJ gi brands worldwide](/demand/global-en/categories/bjj-gi-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fuji or Kingz more popular in search? In October 2026, Kingz had more branded searches than Fuji among BJJ gi brands worldwide. Kingz had about 49,500 branded searches, while Fuji had 4,400. Kingz made up 47.8% of all BJJ gi brand searches we track, and Fuji accounted for 4.2%. ## Cite this page Brandwave. "Fuji vs Kingz: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/fuji-sports-vs-kingz This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fuji-sports-vs-kingz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.