---
title: "FTD vs Interflora: Which is more popular by branded search?"
description: "Which is more popular in search, FTD or Interflora? Compare estimated monthly branded-search demand and Share of Search inside the Flower delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ftd-vs-interflora"
publisher: "Brandwave"
---

# FTD vs Interflora: Which is more popular by branded search?

Which is more popular in search, FTD or Interflora? Compare estimated monthly branded-search demand and Share of Search inside the Flower delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FTD and Interflora
- **Competitive set**: Flower delivery platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **FTD Share of Search**: 17.2%
- **Interflora Share of Search**: 47%

## Which is more popular in search, FTD or Interflora?

- In August 2026, Interflora had more branded searches than FTD among flower delivery platforms worldwide. Interflora was estimated to have 450K branded searches compared to FTD’s 165K, and held a 47% Share of Search versus FTD’s 17.2%.
- Interflora was ahead of FTD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FTD’s estimated Share of Search among flower delivery platforms worldwide moved from 19.4% to 17.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery platforms worldwide moved from 43.5% to 47%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for flower delivery platforms worldwide in August 2026?

- In August 2026, Interflora gained estimated Share of Search among flower delivery platforms worldwide, from 43% to 47%.
- In August 2026, FTD lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.

## Month by month

| Month | FTD estimated searches | FTD Share of Search | FTD rank | Interflora estimated searches | Interflora Share of Search | Interflora rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 19.4% | 2 | 450K | 43.5% | 1 |
| Nov 2025 | 201K | 19.2% | 3 | 450K | 43.1% | 1 |
| Dec 2025 | 246K | 18.4% | 3 | 550K | 41.1% | 1 |
| Jan 2026 | 301K | 24.4% | 2 | 550K | 44.6% | 1 |
| Feb 2026 | 246K | 14.4% | 4 | 823K | 48.1% | 1 |
| Mar 2026 | 201K | 13.4% | 3 | 673K | 44.9% | 1 |
| Apr 2026 | 246K | 20.3% | 2 | 550K | 45.3% | 1 |
| May 2026 | 246K | 15% | 3 | 823K | 50.2% | 1 |
| Jun 2026 | 165K | 16.9% | 3 | 450K | 46.2% | 1 |
| Jul 2026 | 165K | 19.3% | 3 | 368K | 43% | 1 |
| Aug 2026 | 165K | 17.2% | 3 | 450K | 47% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FTD’s and Interflora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FTD**: Measured on the search term “ftd”.
- **Interflora**: Measured on the search term “interflora”.

- [FTD profile](/demand/global-en/brands/ftd)
- [Interflora profile](/demand/global-en/brands/interflora)
- [All flower delivery platforms worldwide](/demand/global-en/categories/flower-delivery-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FTD or Interflora?

In August 2026, Interflora had more branded searches than FTD among flower delivery platforms worldwide. Interflora was estimated to have 450K branded searches compared to FTD’s 165K, and held a 47% Share of Search versus FTD’s 17.2%.

## Cite this page

Brandwave. "FTD vs Interflora: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ftd-vs-interflora

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ftd-vs-interflora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.