---
title: "Frye vs Sam Edelman: Which is searched more?"
description: "Is Frye or Sam Edelman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/frye-vs-sam-edelman"
publisher: "Brandwave"
---

# Frye vs Sam Edelman: Which is searched more?

Is Frye or Sam Edelman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Frye and Sam Edelman
- **Competitive set**: Ankle boots brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Frye Share of Search**: 6%
- **Sam Edelman Share of Search**: 5.7%

## Is Frye or Sam Edelman more popular in search?

- In September 2026, Frye and Sam Edelman were level in searches among ankle boots brands worldwide, with an estimated 320K versus 301K branded searches, at 6% and 5.7% of the total.
- The lead changed hands 2 times in the 12 months ending September 2026: Sam Edelman took it in February 2026, Frye took it in September 2026.
- Across the 12 months ending September 2026, Frye’s share of searches among ankle boots brands worldwide moved from 7.2% to 6%, and its estimated monthly branded searches moved from 442K to 320K.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among ankle boots brands worldwide moved from 4.9% to 5.7%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for ankle boots brands worldwide in September 2026?

- In September 2026, Frye overtook Sam Edelman to rank 5th among ankle boots brands worldwide, with 6% of the searches.
- Sam Edelman’s share of searches among ankle boots brands worldwide has lost ground for 3 months in a row, from 6.2% to 5.7% in September 2026.

## Month by month

| Month | Frye estimated searches | Frye Share of Search | Frye rank | Sam Edelman estimated searches | Sam Edelman Share of Search | Sam Edelman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 442K | 7.2% | 5 | 301K | 4.9% | 6 |
| Nov 2025 | 459K | 6% | 5 | 301K | 4% | 6 |
| Dec 2025 | 337K | 4.9% | 5 | 246K | 3.6% | 6 |
| Jan 2026 | 226K | 4% | 5 | 201K | 3.6% | 6 |
| Feb 2026 | 160K | 3.8% | 6 | 201K | 4.8% | 5 |
| Mar 2026 | 185K | 3.9% | 6 | 301K | 6.4% | 5 |
| Apr 2026 | 160K | 3.7% | 6 | 301K | 6.9% | 4 |
| May 2026 | 160K | 3.7% | 6 | 301K | 7% | 4 |
| Jun 2026 | 151K | 3.8% | 6 | 246K | 6.2% | 4 |
| Jul 2026 | 185K | 4.5% | 6 | 246K | 6% | 4 |
| Aug 2026 | 262K | 5.1% | 6 | 301K | 5.9% | 5 |
| Sep 2026 | 320K | 6% | 5 | 301K | 5.7% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Frye’s and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Frye**: Measured on the search terms “frye” and “frye boots”, summed into one figure.
- **Sam Edelman**: Measured on the search term “sam edelman”.

- [Frye profile](/demand/global-en/brands/frye)
- [Sam Edelman profile](/demand/global-en/brands/sam-edelman)
- [All ankle boots brands worldwide](/demand/global-en/categories/ankle-boots-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Frye or Sam Edelman more popular in search?

In September 2026, Frye and Sam Edelman were level in searches among ankle boots brands worldwide, with an estimated 320K versus 301K branded searches, at 6% and 5.7% of the total.

## Cite this page

Brandwave. "Frye vs Sam Edelman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/frye-vs-sam-edelman

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/frye-vs-sam-edelman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.