---
title: "Frye vs Hunter: Which is searched more?"
description: "Is Frye or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/frye-vs-hunter"
publisher: "Brandwave"
---

# Frye vs Hunter: Which is searched more?

Is Frye or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ankle boots brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Frye and Hunter
- **Competitive set**: Ankle boots brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Frye Share of Search**: 6%
- **Hunter Share of Search**: 1.1%

## Is Frye or Hunter more popular in search?

- In September 2026, Frye had more branded searches than Hunter among ankle boots brands worldwide. Frye had about 320,000 branded searches, while Hunter had 60,500. Frye made up 6% of all ankle boots brand searches we track, and Hunter accounted for 1.1%.
- Frye was ahead of Hunter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frye’s share of searches among ankle boots brands worldwide moved from 7.2% to 6%, and its estimated monthly branded searches moved from 442K to 320K.
- Across the 12 months ending September 2026, Hunter’s share of searches among ankle boots brands worldwide moved from 0.99% to 1.1%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for ankle boots brands worldwide in September 2026?

- In September 2026, Frye overtook Sam Edelman to rank 5th among ankle boots brands worldwide, with 6% of the searches.

## Month by month

| Month | Frye estimated searches | Frye Share of Search | Frye rank | Hunter estimated searches | Hunter Share of Search | Hunter rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 442K | 7.2% | 5 | 60.5K | 0.99% | 9 |
| Nov 2025 | 459K | 6% | 5 | 49.5K | 0.65% | 9 |
| Dec 2025 | 337K | 4.9% | 5 | 49.5K | 0.72% | 9 |
| Jan 2026 | 226K | 4% | 5 | 60.5K | 1.1% | 9 |
| Feb 2026 | 160K | 3.8% | 6 | 60.5K | 1.4% | 9 |
| Mar 2026 | 185K | 3.9% | 6 | 74K | 1.6% | 9 |
| Apr 2026 | 160K | 3.7% | 6 | 74K | 1.7% | 9 |
| May 2026 | 160K | 3.7% | 6 | 60.5K | 1.4% | 9 |
| Jun 2026 | 151K | 3.8% | 6 | 60.5K | 1.5% | 9 |
| Jul 2026 | 185K | 4.5% | 6 | 60.5K | 1.5% | 9 |
| Aug 2026 | 262K | 5.1% | 6 | 60.5K | 1.2% | 9 |
| Sep 2026 | 320K | 6% | 5 | 60.5K | 1.1% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Frye’s and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Frye**: Measured on the search terms “frye” and “frye boots”, summed into one figure.
- **Hunter**: Measured on the search term “hunter io”.

- [Frye profile](/demand/global-en/brands/frye)
- [Hunter profile](/demand/global-en/brands/hunter)
- [All ankle boots brands worldwide](/demand/global-en/categories/ankle-boots-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Frye or Hunter more popular in search?

In September 2026, Frye had more branded searches than Hunter among ankle boots brands worldwide. Frye had about 320,000 branded searches, while Hunter had 60,500. Frye made up 6% of all ankle boots brand searches we track, and Hunter accounted for 1.1%.

## Cite this page

Brandwave. "Frye vs Hunter: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/frye-vs-hunter

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/frye-vs-hunter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.