--- title: "Frugi vs Gap Kids: Which is searched more?" description: "Is Frugi or Gap Kids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/frugi-vs-gap-kids" publisher: "Brandwave" --- # Frugi vs Gap Kids: Which is searched more? Is Frugi or Gap Kids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Frugi and Gap Kids - **Competitive set**: Kids clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Frugi Share of Search**: 0.91% - **Gap Kids Share of Search**: 4.5% ## Is Frugi or Gap Kids more popular in search? - In September 2026, Gap Kids had more branded searches than Frugi among kids clothing brands worldwide. Gap Kids had about 201,000 branded searches, while Frugi had 40,500. Gap Kids made up 4.5% of all kids clothing brand searches we track, and Frugi accounted for 0.91%. - Gap Kids was ahead of Frugi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Frugi’s share of searches among kids clothing brands worldwide moved from 0.86% to 0.91%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Gap Kids’ share of searches among kids clothing brands worldwide moved from 5.2% to 4.5%, and its estimated monthly branded searches moved from 246K to 201K. ## Top kids clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gap Kids was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frugi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Carter's | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Old Navy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hanna Andersson | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Primary | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cat & Jack | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Patagonia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gap Kids | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Tea Collection | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mini Boden | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Janie and Jack | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Petit Bateau | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | JoJo Maman Bébé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OshKosh B’gosh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polarn O. Pyret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Frugi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids clothing brands - Asked ChatGPT "Which kids clothing brand should I buy?": 1. Cat & Jack, 2. Carter's, 3. Old Navy, 4. Hanna Andersson, 5. Gap Kids - Asked ChatGPT "What are the best kids clothing brands?": 1. Carter's, 2. Primary, 3. Hanna Andersson, 4. Gap Kids, 5. Old Navy, 6. Tea Collection, 7. Patagonia, 8. Cat & Jack, 9. Mini Boden, 10. Janie and Jack - Asked ChatGPT "What's the best kids clothing brand for clothes that last?": 1. Hanna Andersson, 2. Primary, 3. Patagonia, 4. Old Navy - Searched Google, AI Overview "kids clothes": 1. Old Navy - Searched Google, AI Overview "toddler clothes": 1. Old Navy, 2. Carter's, 3. Cat & Jack Not named in any answer: Petit Bateau, JoJo Maman Bébé, OshKosh B’gosh, Polarn O. Pyret and Frugi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for kids clothing brands worldwide in September 2026? - In September 2026, Janie and Jack overtook Gap Kids to rank 3rd among kids clothing brands worldwide, with 6.8% of the searches. - In September 2026, Gap Kids lost share of searches among kids clothing brands worldwide, from 6.2% to 4.5%. ## Month by month | Month | Frugi estimated searches | Frugi Share of Search | Frugi rank | Gap Kids estimated searches | Gap Kids Share of Search | Gap Kids rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 0.86% | 11 | 246K | 5.2% | 5 | | Nov 2025 | 49.5K | 0.85% | 11 | 301K | 5.2% | 5 | | Dec 2025 | 49.5K | 1.1% | 10 | 246K | 5.4% | 5 | | Jan 2026 | 49.5K | 1.2% | 10 | 165K | 4.1% | 5 | | Feb 2026 | 33.1K | 0.91% | 11 | 165K | 4.5% | 4 | | Mar 2026 | 40.5K | 1% | 11 | 201K | 5% | 4 | | Apr 2026 | 40.5K | 1.1% | 10 | 135K | 3.6% | 5 | | May 2026 | 33.1K | 0.86% | 11 | 135K | 3.5% | 5 | | Jun 2026 | 33.1K | 1% | 11 | 135K | 4.1% | 5 | | Jul 2026 | 40.5K | 1.2% | 11 | 165K | 4.8% | 4 | | Aug 2026 | 33.1K | 0.83% | 11 | 246K | 6.2% | 3 | | Sep 2026 | 40.5K | 0.91% | 11 | 201K | 4.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Frugi’s and Gap Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Frugi**: Measured on the search term “frugi”. - **Gap Kids**: Measured on the search term “gap kids”. - [Frugi profile](/demand/global-en/brands/frugi) - [Gap Kids profile](/demand/global-en/brands/gap-kids) - [All kids clothing brands worldwide](/demand/global-en/categories/kids-clothing-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Frugi or Gap Kids more popular in search? In September 2026, Gap Kids had more branded searches than Frugi among kids clothing brands worldwide. Gap Kids had about 201,000 branded searches, while Frugi had 40,500. Gap Kids made up 4.5% of all kids clothing brand searches we track, and Frugi accounted for 0.91%. ## Cite this page Brandwave. "Frugi vs Gap Kids: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/frugi-vs-gap-kids This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/frugi-vs-gap-kids. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.