--- title: "Frigade vs UserGuiding: Which is searched more?" description: "Is Frigade or UserGuiding more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product onboarding tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/frigade-vs-userguiding" publisher: "Brandwave" --- # Frigade vs UserGuiding: Which is searched more? Is Frigade or UserGuiding more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Product onboarding tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Frigade and UserGuiding - **Competitive set**: Product onboarding tools - **Market**: Global - **Month measured**: Sep 2026 - **Frigade Share of Search**: 1.3% - **UserGuiding Share of Search**: 2.9% ## Is Frigade or UserGuiding more popular in search? - In September 2026, UserGuiding had more branded searches than Frigade among product onboarding tools worldwide. UserGuiding had about 1,600 branded searches, while Frigade had 720. UserGuiding made up 2.9% of all product onboarding tool searches we track, and Frigade accounted for 1.3%. - UserGuiding was ahead of Frigade in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Frigade’s share of searches among product onboarding tools worldwide moved from 0.91% to 1.3%, and its estimated monthly branded searches held steady at 720. - Across the 12 months ending September 2026, UserGuiding’s share of searches among product onboarding tools worldwide moved from 4.6% to 2.9%, and its estimated monthly branded searches moved from 3.6K to 1.6K. ## Top product onboarding tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Frigade was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UserGuiding was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. UserGuiding was listed before Frigade in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Userpilot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Appcues | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pendo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Userflow | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Chameleon | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Product Fruits | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | UserGuiding | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Frigade | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Intro.js | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about product onboarding tools - Asked ChatGPT "Which product onboarding tool should I use?": 1. Userpilot, 2. Appcues, 3. Pendo, 4. Chameleon - Asked ChatGPT "What are the best product onboarding tools?": 1. Userpilot, 2. Appcues, 3. Pendo, 4. Userflow, 5. Chameleon, 6. UserGuiding, 7. Product Fruits, 8. Frigade - Asked ChatGPT "What's the best product onboarding tool for new users?": 1. Userpilot, 2. Userflow, 3. Appcues, 4. Pendo, 5. Frigade - Searched Google, AI Overview "product onboarding tools": 1. Product Fruits, 2. UserGuiding, 3. Chameleon, 4. Userpilot, 5. Appcues, 6. Userflow, 7. Pendo - Searched Google, AI Overview "best onboarding tool": named none of the brands we track Not named in any answer: Intro.js. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for product onboarding tools worldwide in September 2026? - Estimated monthly branded searches for UserGuiding worldwide fell 55.6% over 12 measured months, from 3.6K to 1.6K in September 2026. ## Month by month | Month | Frigade estimated searches | Frigade Share of Search | Frigade rank | UserGuiding estimated searches | UserGuiding Share of Search | UserGuiding rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.91% | 8 | 3.6K | 4.6% | 7 | | Nov 2025 | 590 | 0.85% | 8 | 3.6K | 5.2% | 7 | | Dec 2025 | 720 | 1.1% | 8 | 2.9K | 4.6% | 7 | | Jan 2026 | 880 | 1.1% | 8 | 2.9K | 3.8% | 7 | | Feb 2026 | 590 | 0.98% | 8 | 2.9K | 4.8% | 7 | | Mar 2026 | 1K | 1.4% | 8 | 2.9K | 4.1% | 7 | | Apr 2026 | 720 | 1.1% | 8 | 2.4K | 3.7% | 7 | | May 2026 | 720 | 1.3% | 8 | 1.9K | 3.4% | 7 | | Jun 2026 | 720 | 1.1% | 8 | 1.9K | 3% | 7 | | Jul 2026 | 720 | 1.3% | 8 | 1.9K | 3.4% | 7 | | Aug 2026 | 720 | 1.2% | 8 | 1.6K | 2.6% | 7 | | Sep 2026 | 720 | 1.3% | 8 | 1.6K | 2.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Frigade’s and UserGuiding’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Frigade**: Measured on the search term “frigade”. - **UserGuiding**: Measured on the search term “userguiding”. - [Frigade profile](/demand/global-en/brands/frigade) - [UserGuiding profile](/demand/global-en/brands/userguiding) - [All product onboarding tools worldwide](/demand/global-en/categories/product-onboarding-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Frigade or UserGuiding more popular in search? In September 2026, UserGuiding had more branded searches than Frigade among product onboarding tools worldwide. UserGuiding had about 1,600 branded searches, while Frigade had 720. UserGuiding made up 2.9% of all product onboarding tool searches we track, and Frigade accounted for 1.3%. ## Cite this page Brandwave. "Frigade vs UserGuiding: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/frigade-vs-userguiding This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/frigade-vs-userguiding. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.