--- title: "Friendbuy vs GrowSurf: Which is searched more?" description: "Is Friendbuy or GrowSurf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Referral marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/friendbuy-vs-growsurf" publisher: "Brandwave" --- # Friendbuy vs GrowSurf: Which is searched more? Is Friendbuy or GrowSurf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Referral marketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Friendbuy and GrowSurf - **Competitive set**: Referral marketing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Friendbuy Share of Search**: 3.4% - **GrowSurf Share of Search**: 2.6% ## Is Friendbuy or GrowSurf more popular in search? - In September 2026, Friendbuy had more branded searches than GrowSurf among referral marketing platforms worldwide. Friendbuy had about 1,310 branded searches, while GrowSurf had 1,000. Friendbuy made up 3.4% of all referral marketing platform searches we track, and GrowSurf accounted for 2.6%. - Friendbuy was ahead of GrowSurf in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Friendbuy’s share of searches among referral marketing platforms worldwide moved from 1.9% to 3.4%, and its estimated monthly branded searches moved from 1K to 1.3K. - Across the 12 months ending September 2026, GrowSurf’s share of searches among referral marketing platforms worldwide moved from 1.9% to 2.6%, and its estimated monthly branded searches held steady at 1K. ## Top referral marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GrowSurf was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Friendbuy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Friendbuy and GrowSurf were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ReferralCandy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Referral Factory | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Referral Rock | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | GrowSurf | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Friendbuy | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Viral Loops | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Talkable | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Yotpo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mention Me | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ambassador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Extole | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smile.io | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about referral marketing platforms - Asked ChatGPT "Which referral marketing platform should I use?": 1. ReferralCandy, 2. Referral Factory - Asked ChatGPT "What are the best referral marketing platforms?": 1. ReferralCandy, 2. Referral Rock, 3. Friendbuy, 4. GrowSurf - Asked ChatGPT "What's the best referral marketing platform for customer referrals?": 1. ReferralCandy, 2. Referral Rock, 3. Friendbuy, 4. Talkable, 5. GrowSurf - Searched Google, AI Overview "referral marketing platform": 1. Referral Factory, 2. ReferralCandy, 3. GrowSurf, 4. Viral Loops - Searched Google, AI Overview "customer referral software": 1. ReferralCandy, 2. Referral Factory, 3. GrowSurf, 4. Referral Rock, 5. Viral Loops Not named in any answer: Yotpo, Mention Me, Ambassador, Extole and Smile.io. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for referral marketing platforms worldwide in September 2026? - In September 2026, GrowSurf rose from 10th to 9th among referral marketing platforms worldwide. - Estimated monthly branded searches for Friendbuy worldwide rose 29.7% over 12 measured months, from 1K to 1.3K in September 2026. ## Month by month | Month | Friendbuy estimated searches | Friendbuy Share of Search | Friendbuy rank | GrowSurf estimated searches | GrowSurf Share of Search | GrowSurf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 1.9% | 11 | 1K | 1.9% | 12 | | Nov 2025 | 1K | 2.2% | 11 | 1K | 2.2% | 12 | | Dec 2025 | 1K | 2.4% | 10 | 880 | 2.1% | 12 | | Jan 2026 | 1K | 2.2% | 11 | 1K | 2.2% | 12 | | Feb 2026 | 1K | 1.6% | 11 | 1K | 1.6% | 12 | | Mar 2026 | 1K | 2% | 11 | 880 | 1.7% | 12 | | Apr 2026 | 1K | 2.2% | 10 | 880 | 1.9% | 12 | | May 2026 | 1K | 2.3% | 10 | 1K | 2.2% | 11 | | Jun 2026 | 1.3K | 3% | 8 | 1.3K | 3% | 9 | | Jul 2026 | 1.3K | 3% | 8 | 1K | 2.3% | 9 | | Aug 2026 | 1.3K | 3.4% | 8 | 1K | 2.6% | 10 | | Sep 2026 | 1.3K | 3.4% | 8 | 1K | 2.6% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Friendbuy’s and GrowSurf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Friendbuy**: Measured on the search terms “friendbuy” and “friendbuy referral”, summed into one figure. - **GrowSurf**: Measured on the search term “growsurf”. - [Friendbuy profile](/demand/global-en/brands/friendbuy) - [GrowSurf profile](/demand/global-en/brands/growsurf) - [All referral marketing platforms worldwide](/demand/global-en/categories/referral-marketing-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Friendbuy or GrowSurf more popular in search? In September 2026, Friendbuy had more branded searches than GrowSurf among referral marketing platforms worldwide. Friendbuy had about 1,310 branded searches, while GrowSurf had 1,000. Friendbuy made up 3.4% of all referral marketing platform searches we track, and GrowSurf accounted for 2.6%. ## Cite this page Brandwave. "Friendbuy vs GrowSurf: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/friendbuy-vs-growsurf This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/friendbuy-vs-growsurf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.