---
title: "Fridja vs Philips: Which is more popular by branded search?"
description: "Which is more popular in search, Fridja or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Garment steamers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fridja-vs-philips"
publisher: "Brandwave"
---

# Fridja vs Philips: Which is more popular by branded search?

Which is more popular in search, Fridja or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Garment steamers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fridja and Philips
- **Competitive set**: Garment steamers
- **Market**: Global
- **Month measured**: Aug 2026
- **Fridja Share of Search**: 0.04%
- **Philips Share of Search**: 51.1%

## Which is more popular in search, Fridja or Philips?

- In August 2026, Philips had more branded searches than Fridja among garment steamers worldwide. Philips was estimated to have 1.1M branded searches compared to Fridja’s 880, and held a 51.1% Share of Search versus Fridja’s 0.04%.
- Philips was ahead of Fridja in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fridja’s estimated Share of Search among garment steamers worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among garment steamers worldwide moved from 47.7% to 51.1%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for garment steamers worldwide in August 2026?

- In August 2026, Philips lost estimated Share of Search among garment steamers worldwide, from 53% to 51.1%.
- Estimated monthly branded searches for Fridja worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

## Month by month

| Month | Fridja estimated searches | Fridja Share of Search | Fridja rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 0.04% | 6 | 1.1M | 47.7% | 1 |
| Nov 2025 | 1.3K | 0.04% | 6 | 1.3M | 44% | 1 |
| Dec 2025 | 1K | 0.04% | 6 | 1.4M | 51.9% | 1 |
| Jan 2026 | 1.3K | 0.06% | 6 | 1.1M | 46.4% | 1 |
| Feb 2026 | 880 | 0.04% | 6 | 975K | 47.2% | 1 |
| Mar 2026 | 880 | 0.04% | 6 | 957K | 45.3% | 1 |
| Apr 2026 | 1K | 0.05% | 6 | 939K | 48.6% | 1 |
| May 2026 | 880 | 0.04% | 6 | 909K | 46.2% | 1 |
| Jun 2026 | 880 | 0.05% | 6 | 911K | 47.6% | 1 |
| Jul 2026 | 880 | 0.04% | 6 | 1.1M | 53% | 1 |
| Aug 2026 | 880 | 0.04% | 6 | 1.1M | 51.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fridja’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fridja**: Measured on the search term “fridja”.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [Fridja profile](/demand/global-en/brands/fridja)
- [Philips profile](/demand/global-en/brands/philips)
- [All garment steamers worldwide](/demand/global-en/categories/garment-steamers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fridja or Philips?

In August 2026, Philips had more branded searches than Fridja among garment steamers worldwide. Philips was estimated to have 1.1M branded searches compared to Fridja’s 880, and held a 51.1% Share of Search versus Fridja’s 0.04%.

## Cite this page

Brandwave. "Fridja vs Philips: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fridja-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fridja-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.