---
title: "Frida vs Vicks: Which is searched more?"
description: "Which is more popular in search, Frida or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Baby thermometers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/frida-vs-vicks"
publisher: "Brandwave"
---

# Frida vs Vicks: Which is searched more?

Which is more popular in search, Frida or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Baby thermometers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Frida and Vicks
- **Competitive set**: Baby thermometers
- **Market**: Global
- **Month measured**: Sep 2026
- **Frida Share of Search**: 17%
- **Vicks Share of Search**: 52.7%

## Which is more popular in search, Frida or Vicks?

- In September 2026, Vicks had more branded searches than Frida among baby thermometers worldwide. Vicks was estimated to have 1.1M branded searches compared to Frida’s 368K, and held a 52.7% Share of Search versus Frida’s 17%.
- Vicks was ahead of Frida in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Frida’s estimated Share of Search among baby thermometers worldwide moved from 18.1% to 17%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among baby thermometers worldwide moved from 56.3% to 52.7%, and its estimated monthly branded searches moved from 1.4M to 1.1M.

## How did search popularity change for baby thermometers worldwide in September 2026?

- In September 2026, Vicks gained estimated Share of Search among baby thermometers worldwide, from 49.2% to 52.7%.
- In September 2026, Frida gained estimated Share of Search among baby thermometers worldwide, from 15.9% to 17%.

## Month by month

| Month | Frida estimated searches | Frida Share of Search | Frida rank | Vicks estimated searches | Vicks Share of Search | Vicks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 18.1% | 2 | 1.4M | 56.3% | 1 |
| Nov 2025 | 368K | 16.3% | 3 | 1.2M | 52.1% | 1 |
| Dec 2025 | 368K | 15.5% | 3 | 1.4M | 58.9% | 1 |
| Jan 2026 | 368K | 15.2% | 3 | 1.4M | 57.6% | 1 |
| Feb 2026 | 368K | 18% | 2 | 1.1M | 55.9% | 1 |
| Mar 2026 | 368K | 17.9% | 3 | 1.1M | 51.3% | 1 |
| Apr 2026 | 368K | 20% | 3 | 863K | 47% | 1 |
| May 2026 | 368K | 20.3% | 3 | 844K | 46.5% | 1 |
| Jun 2026 | 301K | 17.4% | 3 | 863K | 49.9% | 1 |
| Jul 2026 | 368K | 20.3% | 2 | 863K | 47.6% | 1 |
| Aug 2026 | 301K | 15.9% | 3 | 933K | 49.2% | 1 |
| Sep 2026 | 368K | 17% | 3 | 1.1M | 52.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Frida’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Frida**: Measured on the search terms “frida” and “frida baby”, summed into one figure.
- **Vicks**: Measured on the search terms “vicks”, “vicks cough”, “vicks inhaler” and “vicks vaporub”, summed into one figure.

- [Frida profile](/demand/global-en/brands/frida)
- [Vicks profile](/demand/global-en/brands/vicks)
- [All baby thermometers worldwide](/demand/global-en/categories/baby-thermometers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Frida or Vicks?

In September 2026, Vicks had more branded searches than Frida among baby thermometers worldwide. Vicks was estimated to have 1.1M branded searches compared to Frida’s 368K, and held a 52.7% Share of Search versus Frida’s 17%.

## Cite this page

Brandwave. "Frida vs Vicks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/frida-vs-vicks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/frida-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.