--- title: "Freud vs JessEm: Which is searched more?" description: "Is Freud or JessEm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Router table brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/freud-vs-jessem" publisher: "Brandwave" --- # Freud vs JessEm: Which is searched more? Is Freud or JessEm more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Router table brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freud and JessEm - **Competitive set**: Router table brands - **Market**: Global - **Month measured**: Sep 2026 - **Freud Share of Search**: 22% - **JessEm Share of Search**: 0.22% ## Is Freud or JessEm more popular in search? - In September 2026, Freud had more branded searches than JessEm among router table brands worldwide. Freud had about 368,000 branded searches, while JessEm had 3,600. Freud made up 22% of all router table brand searches we track, and JessEm accounted for 0.22%. - Freud was ahead of JessEm in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Freud’s share of searches among router table brands worldwide moved from 25.4% to 22%, and its estimated monthly branded searches moved from 450K to 368K. - Across the 12 months ending September 2026, JessEm’s share of searches among router table brands worldwide moved from 0.3% to 0.22%, and its estimated monthly branded searches moved from 5.4K to 3.6K. ## Top router table brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, JessEm was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Freud did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kreg | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bosch | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | JessEm | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Grizzly | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Woodpeckers | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about router table brands - Asked ChatGPT "Which router table brand should I buy?": 1. Kreg, 2. Bosch, 3. JessEm, 4. Woodpeckers - Asked ChatGPT "What are the best router table brands?": 1. Kreg, 2. JessEm, 3. Woodpeckers, 4. Bosch - Asked ChatGPT "What's the best router table brand for a workshop bench?": 1. Kreg, 2. Bosch, 3. JessEm - Searched Google, AI Overview "best router table": 1. Bosch, 2. Kreg - Searched Google, AI Overview "wood router table": 1. Grizzly, 2. Kreg Not named in any answer: DeWalt, Freud, Craftsman, Festool and Jet. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for router table brands worldwide in September 2026? - In September 2026, Freud overtook Craftsman to rank 2nd among router table brands worldwide, with 22% of the searches. - Estimated monthly branded searches for JessEm worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026. ## Month by month | Month | Freud estimated searches | Freud Share of Search | Freud rank | JessEm estimated searches | JessEm Share of Search | JessEm rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 25.4% | 2 | 5.4K | 0.3% | 10 | | Nov 2025 | 450K | 23.4% | 2 | 6.6K | 0.34% | 10 | | Dec 2025 | 368K | 20% | 2 | 6.6K | 0.36% | 9 | | Jan 2026 | 450K | 25.3% | 2 | 6.6K | 0.37% | 10 | | Feb 2026 | 368K | 21.1% | 3 | 4.4K | 0.25% | 10 | | Mar 2026 | 450K | 22.8% | 3 | 4.4K | 0.22% | 10 | | Apr 2026 | 450K | 24.6% | 2 | 4.4K | 0.24% | 10 | | May 2026 | 450K | 24.5% | 2 | 3.6K | 0.2% | 10 | | Jun 2026 | 368K | 21.2% | 3 | 3.6K | 0.21% | 10 | | Jul 2026 | 301K | 20.1% | 3 | 2.9K | 0.19% | 10 | | Aug 2026 | 301K | 18.5% | 3 | 3.6K | 0.22% | 10 | | Sep 2026 | 368K | 22% | 2 | 3.6K | 0.22% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Freud’s and JessEm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freud**: Measured on the search term “freud”. - **JessEm**: Measured on the search term “jessem”. - [Freud profile](/demand/global-en/brands/freud) - [JessEm profile](/demand/global-en/brands/jessem) - [All router table brands worldwide](/demand/global-en/categories/router-table-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freud or JessEm more popular in search? In September 2026, Freud had more branded searches than JessEm among router table brands worldwide. Freud had about 368,000 branded searches, while JessEm had 3,600. Freud made up 22% of all router table brand searches we track, and JessEm accounted for 0.22%. ## Cite this page Brandwave. "Freud vs JessEm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/freud-vs-jessem This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/freud-vs-jessem. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.