--- title: "Freshservice vs Jira Service Management: Which is more popular by branded search?" description: "Which is more popular in search, Freshservice or Jira Service Management? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/freshservice-vs-jira-service-management" publisher: "Brandwave" --- # Freshservice vs Jira Service Management: Which is more popular by branded search? Which is more popular in search, Freshservice or Jira Service Management? Compare estimated monthly branded-search demand and Share of Search inside the IT service management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freshservice and Jira Service Management - **Competitive set**: IT service management platforms - **Market**: Global - **Month measured**: Aug 2026 - **Freshservice Share of Search**: 29.4% - **Jira Service Management Share of Search**: 29.2% ## Which is more popular in search, Freshservice or Jira Service Management? - In August 2026, Freshservice and Jira Service Management were level on Share of Search among IT service management platforms worldwide, with an estimated 33.5K versus 33.3K branded searches, at 29.4% and 29.2% estimated Share of Search. - The lead changed hands 3 times in the 11 months ending August 2026: Freshservice took it in April 2026, Jira Service Management took it in July 2026, Freshservice took it in August 2026. - Across the 11 months ending August 2026, Freshservice’s estimated Share of Search among IT service management platforms worldwide moved from 29.2% to 29.4%, and its estimated monthly branded searches moved from 41.1K to 33.5K. - Across the 11 months ending August 2026, Jira Service Management’s estimated Share of Search among IT service management platforms worldwide moved from 29.5% to 29.2%, and its estimated monthly branded searches moved from 41.6K to 33.3K. ## How did search popularity change for IT service management platforms worldwide in August 2026? - In August 2026, Freshservice overtook Jira Service Management to take the highest estimated Share of Search among IT service management platforms worldwide, at 29.4%. - In August 2026, Jira Service Management lost estimated Share of Search among IT service management platforms worldwide, from 32.5% to 29.2%. ## Month by month | Month | Freshservice estimated searches | Freshservice Share of Search | Freshservice rank | Jira Service Management estimated searches | Jira Service Management Share of Search | Jira Service Management rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 41.1K | 29.2% | 2 | 41.6K | 29.5% | 1 | | Nov 2025 | 33.7K | 25.3% | 2 | 41.5K | 31.1% | 1 | | Dec 2025 | 33.6K | 28.8% | 2 | 34.2K | 29.4% | 1 | | Jan 2026 | 41K | 29.6% | 2 | 41.4K | 29.9% | 1 | | Feb 2026 | 33.7K | 25.9% | 2 | 41.4K | 31.9% | 1 | | Mar 2026 | 41.1K | 29.3% | 2 | 41.6K | 29.6% | 1 | | Apr 2026 | 41.1K | 31.3% | 1 | 40K | 30.4% | 2 | | May 2026 | 41K | 31.2% | 1 | 40K | 30.4% | 2 | | Jun 2026 | 40.9K | 30.5% | 1 | 40K | 29.8% | 2 | | Jul 2026 | 33.5K | 28% | 2 | 38.8K | 32.5% | 1 | | Aug 2026 | 33.5K | 29.4% | 1 | 33.3K | 29.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Freshservice’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freshservice**: Measured on the search terms “freshservice”, “freshservice app”, “freshservice it service management” and “freshservice software”, summed into one figure. - **Jira Service Management**: Measured on the search terms “jira service desk”, “jira service management”, “jira service management app”, “jira service management it service management”, “jira service management software” and “jiraservicemanagement”, summed into one figure. - [Freshservice profile](/demand/global-en/brands/freshservice) - [Jira Service Management profile](/demand/global-en/brands/jira-service-management) - [All IT service management platforms worldwide](/demand/global-en/categories/it-service-management-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Freshservice or Jira Service Management? In August 2026, Freshservice and Jira Service Management were level on Share of Search among IT service management platforms worldwide, with an estimated 33.5K versus 33.3K branded searches, at 29.4% and 29.2% estimated Share of Search. ## Cite this page Brandwave. "Freshservice vs Jira Service Management: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/freshservice-vs-jira-service-management This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/freshservice-vs-jira-service-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.