--- title: "Freshdesk vs GitBook: Which is searched more?" description: "Is Freshdesk or GitBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer knowledge base platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/freshdesk-vs-gitbook" publisher: "Brandwave" --- # Freshdesk vs GitBook: Which is searched more? Is Freshdesk or GitBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer knowledge base platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freshdesk and GitBook - **Competitive set**: Customer knowledge base platforms - **Market**: Global - **Month measured**: Sep 2026 - **Freshdesk Share of Search**: 20% - **GitBook Share of Search**: 8.1% ## Is Freshdesk or GitBook more popular in search? - In September 2026, Freshdesk had more branded searches than GitBook among customer knowledge base platforms worldwide. Freshdesk had about 91,800 branded searches, while GitBook had 37,100. Freshdesk made up 20% of all customer knowledge base platform searches we track, and GitBook accounted for 8.1%. - Freshdesk was ahead of GitBook in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Freshdesk’s share of searches among customer knowledge base platforms worldwide moved from 18.4% to 20%, and its estimated monthly branded searches moved from 112K to 91.8K. - Across the 12 months ending September 2026, GitBook’s share of searches among customer knowledge base platforms worldwide moved from 10.9% to 8.1%, and its estimated monthly branded searches moved from 66.2K to 37.1K. ## Top customer knowledge base platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Freshdesk was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. GitBook did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zendesk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Document360 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Help Scout | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Intercom | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Helpjuice | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Freshdesk | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | KnowledgeOwl | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | ProProfs Knowledge Base | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | GitBook | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer knowledge base platforms - Asked ChatGPT "Which customer knowledge base platform should I use?": 1. Help Scout, 2. Document360, 3. Zendesk, 4. Intercom, 5. Freshdesk - Asked ChatGPT "What are the best customer knowledge base platforms?": 1. Zendesk, 2. Intercom, 3. Help Scout, 4. Document360, 5. Freshdesk, 6. Helpjuice - Asked ChatGPT "What's the best customer knowledge base platform for customer support documentation?": 1. Zendesk, 2. Document360, 3. Help Scout, 4. Intercom, 5. Helpjuice, 6. Freshdesk - Searched Google, AI Overview "knowledge base software": 1. Zendesk, 2. ProProfs Knowledge Base - Searched Google, AI Overview "best knowledge base platform": 1. Document360, 2. Zendesk, 3. KnowledgeOwl, 4. Helpjuice Not named in any answer: GitBook. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for customer knowledge base platforms worldwide in September 2026? - In September 2026, Freshdesk gained share of searches among customer knowledge base platforms worldwide, from 16.4% to 20%. - In September 2026, GitBook lost share of searches among customer knowledge base platforms worldwide, from 10% to 8.1%. ## Month by month | Month | Freshdesk estimated searches | Freshdesk Share of Search | Freshdesk rank | GitBook estimated searches | GitBook Share of Search | GitBook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 112K | 18.4% | 2 | 66.2K | 10.9% | 3 | | Nov 2025 | 91.8K | 18.6% | 2 | 55.2K | 11.2% | 3 | | Dec 2025 | 91.8K | 18.9% | 2 | 54.2K | 11.1% | 3 | | Jan 2026 | 92.1K | 16.3% | 2 | 66.2K | 11.7% | 3 | | Feb 2026 | 75.6K | 16.8% | 2 | 37.9K | 8.4% | 3 | | Mar 2026 | 83.9K | 16% | 2 | 38.9K | 7.4% | 3 | | Apr 2026 | 62.1K | 16.2% | 2 | 37.8K | 9.9% | 3 | | May 2026 | 62.1K | 14.7% | 2 | 31.8K | 7.5% | 3 | | Jun 2026 | 75.6K | 16.6% | 2 | 45.2K | 9.9% | 3 | | Jul 2026 | 61.8K | 16.5% | 2 | 37.8K | 10.1% | 3 | | Aug 2026 | 62.1K | 16.4% | 2 | 37.8K | 10% | 3 | | Sep 2026 | 91.8K | 20% | 2 | 37.1K | 8.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Freshdesk’s and GitBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freshdesk**: Measured on the search terms “freshdesk” and “freshdesk ticketing system”, summed into one figure. - **GitBook**: Measured on the search terms “git book”, “gitbook”, “gitbook app” and “gitbook documentation”, summed into one figure. - [Freshdesk profile](/demand/global-en/brands/freshdesk) - [GitBook profile](/demand/global-en/brands/gitbook) - [All customer knowledge base platforms worldwide](/demand/global-en/categories/customer-knowledge-base-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freshdesk or GitBook more popular in search? In September 2026, Freshdesk had more branded searches than GitBook among customer knowledge base platforms worldwide. Freshdesk had about 91,800 branded searches, while GitBook had 37,100. Freshdesk made up 20% of all customer knowledge base platform searches we track, and GitBook accounted for 8.1%. ## Cite this page Brandwave. "Freshdesk vs GitBook: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/freshdesk-vs-gitbook This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/freshdesk-vs-gitbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.