--- title: "FreshBooks vs Toggl: Which is searched more?" description: "Is FreshBooks or Toggl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Time and billing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/freshbooks-vs-toggl" publisher: "Brandwave" --- # FreshBooks vs Toggl: Which is searched more? Is FreshBooks or Toggl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Time and billing software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FreshBooks and Toggl - **Competitive set**: Time and billing software - **Market**: Global - **Month measured**: Sep 2026 - **FreshBooks Share of Search**: 15.3% - **Toggl Share of Search**: 18.6% ## Is FreshBooks or Toggl more popular in search? - In September 2026, Toggl had more branded searches than FreshBooks among time and billing software worldwide. Toggl had about 110,000 branded searches, while FreshBooks had 90,500. Toggl made up 18.6% of all time and billing software searches we track, and FreshBooks accounted for 15.3%. - Toggl was ahead of FreshBooks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FreshBooks’ share of searches among time and billing software worldwide moved from 12.2% to 15.3%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Toggl’s share of searches among time and billing software worldwide moved from 14.9% to 18.6%, and its estimated monthly branded searches held steady at 110K. ## Top time and billing software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, FreshBooks was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toggl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FreshBooks was listed before Toggl in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clockify | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Harvest | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | FreshBooks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | QuickBooks Time | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Toggl | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | BigTime | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Replicon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bill4Time | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | TimeSolv | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about time and billing software - Asked ChatGPT "Which time and billing software should I use?": 1. Harvest, 2. Clockify, 3. QuickBooks Time, 4. FreshBooks - Asked ChatGPT "What are the best time and billing software options?": 1. Clockify, 2. FreshBooks, 3. Harvest, 4. Toggl, 5. QuickBooks Time - Asked ChatGPT "What's the best time and billing software for a service business?": 1. FreshBooks, 2. QuickBooks Time, 3. Clockify - Searched Google, AI Overview "best time billing software": 1. Clockify, 2. Harvest, 3. QuickBooks Time, 4. Toggl - Searched Google, AI Overview "law firm billing software": 1. Bill4Time Not named in any answer: BigTime, Replicon and TimeSolv. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for time and billing software worldwide in September 2026? - In September 2026, FreshBooks overtook BigTime to rank 3rd among time and billing software worldwide, with 15.3% of the searches. - In September 2026, Toggl gained share of searches among time and billing software worldwide, from 16.1% to 18.6%. ## Month by month | Month | FreshBooks estimated searches | FreshBooks Share of Search | FreshBooks rank | Toggl estimated searches | Toggl Share of Search | Toggl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 12.2% | 3 | 110K | 14.9% | 2 | | Nov 2025 | 74K | 11.5% | 4 | 110K | 17.1% | 2 | | Dec 2025 | 74K | 11.8% | 4 | 90.5K | 14.4% | 2 | | Jan 2026 | 90.5K | 11.3% | 4 | 135K | 16.8% | 2 | | Feb 2026 | 60.5K | 9.8% | 4 | 110K | 17.9% | 2 | | Mar 2026 | 60.5K | 9.5% | 4 | 110K | 17.2% | 2 | | Apr 2026 | 60.5K | 9.7% | 4 | 110K | 17.7% | 2 | | May 2026 | 49.5K | 8.4% | 4 | 90.5K | 15.4% | 2 | | Jun 2026 | 74K | 12% | 3 | 90.5K | 14.7% | 2 | | Jul 2026 | 49.5K | 9.3% | 4 | 90.5K | 17% | 2 | | Aug 2026 | 74K | 13.1% | 4 | 90.5K | 16.1% | 2 | | Sep 2026 | 90.5K | 15.3% | 3 | 110K | 18.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using FreshBooks’ and Toggl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FreshBooks**: Measured on the search term “freshbooks”. - **Toggl**: Measured on the search term “toggl”. - [FreshBooks profile](/demand/global-en/brands/freshbooks) - [Toggl profile](/demand/global-en/brands/toggl) - [All time and billing software worldwide](/demand/global-en/categories/time-and-billing-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FreshBooks or Toggl more popular in search? In September 2026, Toggl had more branded searches than FreshBooks among time and billing software worldwide. Toggl had about 110,000 branded searches, while FreshBooks had 90,500. Toggl made up 18.6% of all time and billing software searches we track, and FreshBooks accounted for 15.3%. ## Cite this page Brandwave. "FreshBooks vs Toggl: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/freshbooks-vs-toggl This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/freshbooks-vs-toggl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.