--- title: "FreshBooks vs QuickBooks Online: Which is more popular by branded search?" description: "Which is more popular in search, FreshBooks or QuickBooks Online? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/freshbooks-vs-quickbooks-online" publisher: "Brandwave" --- # FreshBooks vs QuickBooks Online: Which is more popular by branded search? Which is more popular in search, FreshBooks or QuickBooks Online? Compare estimated monthly branded-search demand and Share of Search inside the Small business accounting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FreshBooks and QuickBooks Online - **Competitive set**: Small business accounting platforms - **Market**: Global - **Month measured**: Aug 2026 - **FreshBooks Share of Search**: 3.2% - **QuickBooks Online Share of Search**: 53.6% ## Which is more popular in search, FreshBooks or QuickBooks Online? - In August 2026, QuickBooks Online had more branded searches than FreshBooks among small business accounting platforms worldwide. QuickBooks Online was estimated to have 1.2M branded searches compared to FreshBooks’ 74.9K, and held a 53.6% Share of Search versus FreshBooks’ 3.2%. - QuickBooks Online was ahead of FreshBooks in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, FreshBooks’ estimated Share of Search among small business accounting platforms worldwide moved from 4.2% to 3.2%, and its estimated monthly branded searches moved from 91.5K to 74.9K. - Across the 11 months ending August 2026, QuickBooks Online’s estimated Share of Search among small business accounting platforms worldwide moved from 56.4% to 53.6%, and its estimated monthly branded searches held steady at 1.2M. ## How did search popularity change for small business accounting platforms worldwide in August 2026? - In August 2026, FreshBooks overtook Xero to rank 3rd among small business accounting platforms worldwide, at 3.2%. - In August 2026, QuickBooks Online lost estimated Share of Search among small business accounting platforms worldwide, from 54.4% to 53.6%. ## Month by month | Month | FreshBooks estimated searches | FreshBooks Share of Search | FreshBooks rank | QuickBooks Online estimated searches | QuickBooks Online Share of Search | QuickBooks Online rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 91.5K | 4.2% | 3 | 1.2M | 56.4% | 1 | | Nov 2025 | 75.3K | 3.9% | 3 | 1M | 52.5% | 1 | | Dec 2025 | 75.6K | 3.5% | 4 | 1.2M | 57.3% | 1 | | Jan 2026 | 92.9K | 3.7% | 4 | 1.5M | 60.2% | 1 | | Feb 2026 | 62.1K | 2.8% | 5 | 1.2M | 56.9% | 1 | | Mar 2026 | 64.9K | 2.6% | 5 | 1.5M | 61.6% | 1 | | Apr 2026 | 62.1K | 2.8% | 5 | 1.2M | 57.1% | 1 | | May 2026 | 51.4K | 2.4% | 5 | 1.2M | 57.7% | 1 | | Jun 2026 | 76.4K | 3.5% | 3 | 1.2M | 57.1% | 1 | | Jul 2026 | 51.1K | 2.2% | 5 | 1.2M | 54.4% | 1 | | Aug 2026 | 74.9K | 3.2% | 3 | 1.2M | 53.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using FreshBooks’ and QuickBooks Online’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FreshBooks**: Measured on the search terms “freshbooks” and “freshbooks accounting software”, summed into one figure. - **QuickBooks Online**: Measured on the search terms “quickbooks online” and “quickbooks online accountant”, summed into one figure. - [FreshBooks profile](/demand/global-en/brands/freshbooks) - [QuickBooks Online profile](/demand/global-en/brands/quickbooks-online) - [All small business accounting platforms worldwide](/demand/global-en/categories/small-business-accounting-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, FreshBooks or QuickBooks Online? In August 2026, QuickBooks Online had more branded searches than FreshBooks among small business accounting platforms worldwide. QuickBooks Online was estimated to have 1.2M branded searches compared to FreshBooks’ 74.9K, and held a 53.6% Share of Search versus FreshBooks’ 3.2%. ## Cite this page Brandwave. "FreshBooks vs QuickBooks Online: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/freshbooks-vs-quickbooks-online This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/freshbooks-vs-quickbooks-online. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.