---
title: "Fresha vs Zenoti: Which is searched more?"
description: "Which is more popular in search, Fresha or Zenoti? Compare estimated monthly branded-search demand and Share of Search inside the Spa management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fresha-vs-zenoti"
publisher: "Brandwave"
---

# Fresha vs Zenoti: Which is searched more?

Which is more popular in search, Fresha or Zenoti? Compare estimated monthly branded-search demand and Share of Search inside the Spa management software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fresha and Zenoti
- **Competitive set**: Spa management software
- **Market**: Global
- **Month measured**: Aug 2026
- **Fresha Share of Search**: 31.7%
- **Zenoti Share of Search**: 4.1%

## Which is more popular in search, Fresha or Zenoti?

- In August 2026, Fresha had more branded searches than Zenoti among spa management software worldwide. Fresha was estimated to have 314K branded searches compared to Zenoti’s 40.5K, and held a 31.7% Share of Search versus Zenoti’s 4.1%.
- Fresha was ahead of Zenoti in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fresha’s estimated Share of Search among spa management software worldwide moved from 27.3% to 31.7%, and its estimated monthly branded searches moved from 260K to 314K.
- Across the 11 months ending August 2026, Zenoti’s estimated Share of Search among spa management software worldwide moved from 3.5% to 4.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

## How did search popularity change for spa management software worldwide in August 2026?

- In August 2026, Fresha overtook Booker to take the highest estimated Share of Search among spa management software worldwide, at 31.7%.
- In August 2026, Zenoti gained estimated Share of Search among spa management software worldwide, from 3.6% to 4.1%.

## Month by month

| Month | Fresha estimated searches | Fresha Share of Search | Fresha rank | Zenoti estimated searches | Zenoti Share of Search | Zenoti rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260K | 27.3% | 2 | 33.1K | 3.5% | 5 |
| Nov 2025 | 214K | 24.6% | 2 | 33.1K | 3.8% | 5 |
| Dec 2025 | 214K | 24.7% | 2 | 33.1K | 3.8% | 5 |
| Jan 2026 | 259K | 26.4% | 2 | 33.1K | 3.4% | 5 |
| Feb 2026 | 257K | 28.2% | 2 | 33.1K | 3.6% | 5 |
| Mar 2026 | 259K | 25.4% | 2 | 33.1K | 3.2% | 5 |
| Apr 2026 | 259K | 25.5% | 2 | 33.1K | 3.3% | 5 |
| May 2026 | 317K | 29.5% | 2 | 33.1K | 3.1% | 5 |
| Jun 2026 | 259K | 27.3% | 2 | 33.1K | 3.5% | 5 |
| Jul 2026 | 259K | 28% | 2 | 33.1K | 3.6% | 5 |
| Aug 2026 | 314K | 31.7% | 1 | 40.5K | 4.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Fresha’s and Zenoti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fresha**: Measured on the search terms “fresha”, “fresha app”, “fresha booking software”, “fresha com”, “fresha salon booking”, “fresha salon software” and “fresha software”, summed into one figure.
- **Zenoti**: Measured on the search term “zenoti”.

- [Fresha profile](/demand/global-en/brands/fresha)
- [Zenoti profile](/demand/global-en/brands/zenoti)
- [All spa management software worldwide](/demand/global-en/categories/spa-management-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fresha or Zenoti?

In August 2026, Fresha had more branded searches than Zenoti among spa management software worldwide. Fresha was estimated to have 314K branded searches compared to Zenoti’s 40.5K, and held a 31.7% Share of Search versus Zenoti’s 4.1%.

## Cite this page

Brandwave. "Fresha vs Zenoti: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fresha-vs-zenoti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fresha-vs-zenoti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.