--- title: "Fresha vs Square Appointments: Which is searched more?" description: "Is Fresha or Square Appointments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fresha-vs-square-appointments" publisher: "Brandwave" --- # Fresha vs Square Appointments: Which is searched more? Is Fresha or Square Appointments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Salon booking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fresha and Square Appointments - **Competitive set**: Salon booking platforms - **Market**: Global - **Month measured**: Sep 2026 - **Fresha Share of Search**: 24.4% - **Square Appointments Share of Search**: 2.1% ## Is Fresha or Square Appointments more popular in search? - In September 2026, Fresha had more branded searches than Square Appointments among salon booking platforms worldwide. Fresha had about 259,000 branded searches, while Square Appointments had 22,200. Fresha made up 24.4% of all salon booking platform searches we track, and Square Appointments accounted for 2.1%. - Fresha was ahead of Square Appointments in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fresha’s share of searches among salon booking platforms worldwide moved from 23.5% to 24.4%, and its estimated monthly branded searches moved from 257K to 259K. - Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking platforms worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top salon booking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Fresha and Square Appointments showed up in all four answers. Square Appointments was listed before Fresha in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GlossGenius | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Vagaro | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Square Appointments | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Fresha | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Boulevard | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Booksy | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Phorest | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Timely | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about salon booking platforms - Asked ChatGPT "Which salon booking platform should I use?": 1. GlossGenius, 2. Vagaro, 3. Square Appointments, 4. Fresha, 5. Boulevard - Asked ChatGPT "What are the best salon booking platforms?": 1. Vagaro, 2. GlossGenius, 3. Square Appointments, 4. Fresha, 5. Booksy, 6. Boulevard - Asked ChatGPT "What's the best salon booking platform for a salon?": 1. GlossGenius, 2. Vagaro, 3. Square Appointments, 4. Fresha, 5. Boulevard - Searched Google, AI Overview "salon booking software": 1. Square Appointments, 2. GlossGenius, 3. Vagaro, 4. Fresha Not named in any answer: Phorest and Timely. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for salon booking platforms worldwide in September 2026? - In September 2026, Square Appointments fell from 4th to 5th among salon booking platforms worldwide. ## Month by month | Month | Fresha estimated searches | Fresha Share of Search | Fresha rank | Square Appointments estimated searches | Square Appointments Share of Search | Square Appointments rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 257K | 23.5% | 2 | 27.1K | 2.5% | 4 | | Nov 2025 | 212K | 21% | 2 | 27.1K | 2.7% | 4 | | Dec 2025 | 212K | 21.1% | 2 | 22.2K | 2.2% | 4 | | Jan 2026 | 257K | 23.1% | 2 | 33.1K | 3% | 4 | | Feb 2026 | 255K | 24.1% | 2 | 27.1K | 2.6% | 4 | | Mar 2026 | 257K | 20.8% | 2 | 33.1K | 2.7% | 4 | | Apr 2026 | 257K | 20.8% | 2 | 33.1K | 2.7% | 4 | | May 2026 | 314K | 24.4% | 2 | 27.1K | 2.1% | 5 | | Jun 2026 | 256K | 21.1% | 2 | 22.2K | 1.8% | 5 | | Jul 2026 | 256K | 21% | 2 | 27.1K | 2.2% | 4 | | Aug 2026 | 311K | 24.4% | 2 | 27.1K | 2.1% | 4 | | Sep 2026 | 259K | 24.4% | 2 | 22.2K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Fresha’s and Square Appointments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fresha**: Measured on the search terms “fresha”, “fresha app”, “fresha booking software”, “fresha salon booking”, “fresha salon software” and “fresha software”, summed into one figure. - **Square Appointments**: Measured on the search term “square appointments”. - [Fresha profile](/demand/global-en/brands/fresha) - [Square Appointments profile](/demand/global-en/brands/square-appointments) - [All salon booking platforms worldwide](/demand/global-en/categories/salon-booking-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fresha or Square Appointments more popular in search? In September 2026, Fresha had more branded searches than Square Appointments among salon booking platforms worldwide. Fresha had about 259,000 branded searches, while Square Appointments had 22,200. Fresha made up 24.4% of all salon booking platform searches we track, and Square Appointments accounted for 2.1%. ## Cite this page Brandwave. "Fresha vs Square Appointments: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fresha-vs-square-appointments This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fresha-vs-square-appointments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.