--- title: "Freestar vs Google Ad Manager: Which is searched more?" description: "Is Freestar or Google Ad Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Publisher ad monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/freestar-vs-google-ad-manager" publisher: "Brandwave" --- # Freestar vs Google Ad Manager: Which is searched more? Is Freestar or Google Ad Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Publisher ad monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freestar and Google Ad Manager - **Competitive set**: Publisher ad monetisation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Freestar Share of Search**: 1.7% - **Google Ad Manager Share of Search**: 78.5% ## Is Freestar or Google Ad Manager more popular in search? - In September 2026, Google Ad Manager had more branded searches than Freestar among publisher ad monetisation platforms worldwide. Google Ad Manager had about 165,000 branded searches, while Freestar had 3,600. Google Ad Manager made up 78.5% of all publisher ad monetisation platform searches we track, and Freestar accounted for 1.7%. - Google Ad Manager was ahead of Freestar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Freestar’s share of searches among publisher ad monetisation platforms worldwide moved from 4% to 1.7%, and its estimated monthly branded searches moved from 6.6K to 3.6K. - Across the 12 months ending September 2026, Google Ad Manager’s share of searches among publisher ad monetisation platforms worldwide moved from 67.2% to 78.5%, and its estimated monthly branded searches moved from 110K to 165K. ## How did search popularity change for publisher ad monetisation platforms worldwide in September 2026? - In September 2026, Google Ad Manager gained share of searches among publisher ad monetisation platforms worldwide, from 75.4% to 78.5%. - Estimated monthly branded searches for Freestar worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026. ## Month by month | Month | Freestar estimated searches | Freestar Share of Search | Freestar rank | Google Ad Manager estimated searches | Google Ad Manager Share of Search | Google Ad Manager rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 4% | 5 | 110K | 67.2% | 1 | | Nov 2025 | 6.6K | 4.2% | 5 | 110K | 69.3% | 1 | | Dec 2025 | 4.4K | 2.8% | 5 | 110K | 71.2% | 1 | | Jan 2026 | 4.4K | 2.8% | 6 | 110K | 69.1% | 1 | | Feb 2026 | 4.4K | 2.8% | 6 | 110K | 70.5% | 1 | | Mar 2026 | 4.4K | 2.4% | 6 | 135K | 73.8% | 1 | | Apr 2026 | 5.4K | 2.9% | 5 | 135K | 73.5% | 1 | | May 2026 | 4.4K | 2.4% | 6 | 135K | 73.9% | 1 | | Jun 2026 | 4.4K | 2.5% | 6 | 135K | 76% | 1 | | Jul 2026 | 4.4K | 2.5% | 6 | 135K | 76.7% | 1 | | Aug 2026 | 3.6K | 2% | 6 | 135K | 75.4% | 1 | | Sep 2026 | 3.6K | 1.7% | 6 | 165K | 78.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Freestar’s and Google Ad Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freestar**: Measured on the search term “freestar”. - **Google Ad Manager**: Measured on the search term “google ad manager”. - [Freestar profile](/demand/global-en/brands/freestar) - [Google Ad Manager profile](/demand/global-en/brands/google-ad-manager) - [All publisher ad monetisation platforms worldwide](/demand/global-en/categories/publisher-ad-monetisation-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freestar or Google Ad Manager more popular in search? In September 2026, Google Ad Manager had more branded searches than Freestar among publisher ad monetisation platforms worldwide. Google Ad Manager had about 165,000 branded searches, while Freestar had 3,600. Google Ad Manager made up 78.5% of all publisher ad monetisation platform searches we track, and Freestar accounted for 1.7%. ## Cite this page Brandwave. "Freestar vs Google Ad Manager: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/freestar-vs-google-ad-manager This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/freestar-vs-google-ad-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.