--- title: "Freepik vs UI8: Which is searched more?" description: "Is Freepik or UI8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/freepik-vs-ui8" publisher: "Brandwave" --- # Freepik vs UI8: Which is searched more? Is Freepik or UI8 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Design asset marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Freepik and UI8 - **Competitive set**: Design asset marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Freepik Share of Search**: 47.4% - **UI8 Share of Search**: 0.11% ## Is Freepik or UI8 more popular in search? - In September 2026, Freepik had more branded searches than UI8 among design asset marketplaces worldwide. Freepik had about 5 million branded searches, while UI8 had 12,100. Freepik made up 47.4% of all design asset marketplace searches we track, and UI8 accounted for 0.11%. - Freepik was ahead of UI8 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Freepik’s share of searches among design asset marketplaces worldwide moved from 58.7% to 47.4%, and its estimated monthly branded searches moved from 11.1M to 5M. - Across the 12 months ending September 2026, UI8’s share of searches among design asset marketplaces worldwide moved from 0.12% to 0.11%, and its estimated monthly branded searches moved from 22.2K to 12.1K. ## Top design asset marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, UI8 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Freepik was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. UI8 was listed before Freepik in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Envato | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Creative Market | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | UI8 | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Freepik | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Creative Fabrica | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Dafont | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about design asset marketplaces - Asked ChatGPT "Which design asset marketplace should I use?": 1. Creative Market, 2. Envato, 3. UI8, 4. Creative Fabrica - Asked ChatGPT "What are the best design asset marketplaces?": 1. Creative Market, 2. Envato, 3. UI8 - Asked ChatGPT "What's the best design asset marketplace for assets for a design team?": 1. Envato, 2. Creative Market, 3. UI8 - Searched Google, AI Overview "design asset marketplaces": 1. Envato, 2. Freepik, 3. Creative Market, 4. Creative Fabrica - Searched Google, AI Overview "design assets for teams": named none of the brands we track Not named in any answer: Dafont. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for design asset marketplaces worldwide in September 2026? - Estimated monthly branded searches for Freepik worldwide fell 55% over 12 measured months, from 11.1M to 5M in September 2026. - Estimated monthly branded searches for UI8 worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026. ## Month by month | Month | Freepik estimated searches | Freepik Share of Search | Freepik rank | UI8 estimated searches | UI8 Share of Search | UI8 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.1M | 58.7% | 1 | 22.2K | 0.12% | 6 | | Nov 2025 | 9.1M | 57.1% | 1 | 22.2K | 0.14% | 6 | | Dec 2025 | 9.1M | 57.2% | 1 | 18.1K | 0.11% | 6 | | Jan 2026 | 9.1M | 57.2% | 1 | 18.1K | 0.11% | 6 | | Feb 2026 | 9.1M | 57.2% | 1 | 14.8K | 0.09% | 6 | | Mar 2026 | 9.1M | 57.2% | 1 | 18.1K | 0.11% | 6 | | Apr 2026 | 9.1M | 58.7% | 1 | 18.1K | 0.12% | 6 | | May 2026 | 9.1M | 58.7% | 1 | 14.8K | 0.1% | 6 | | Jun 2026 | 6.1M | 52.2% | 1 | 14.8K | 0.13% | 6 | | Jul 2026 | 6.1M | 52.2% | 1 | 14.8K | 0.13% | 6 | | Aug 2026 | 5M | 47.4% | 1 | 12.1K | 0.11% | 6 | | Sep 2026 | 5M | 47.4% | 1 | 12.1K | 0.11% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Freepik’s and UI8’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Freepik**: Measured on the search term “freepik”. - **UI8**: Measured on the search term “ui8”. - [Freepik profile](/demand/global-en/brands/freepik) - [UI8 profile](/demand/global-en/brands/ui8) - [All design asset marketplaces worldwide](/demand/global-en/categories/design-asset-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Freepik or UI8 more popular in search? In September 2026, Freepik had more branded searches than UI8 among design asset marketplaces worldwide. Freepik had about 5 million branded searches, while UI8 had 12,100. Freepik made up 47.4% of all design asset marketplace searches we track, and UI8 accounted for 0.11%. ## Cite this page Brandwave. "Freepik vs UI8: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/freepik-vs-ui8 This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/freepik-vs-ui8. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.