---
title: "Freeman vs Imagination: Which is more popular by branded search?"
description: "Which is more popular in search, Freeman or Imagination? Compare estimated monthly branded-search demand and Share of Search inside the Events agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/freeman-vs-imagination"
publisher: "Brandwave"
---

# Freeman vs Imagination: Which is more popular by branded search?

Which is more popular in search, Freeman or Imagination? Compare estimated monthly branded-search demand and Share of Search inside the Events agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Freeman and Imagination
- **Competitive set**: Events agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Freeman Share of Search**: 33.5%
- **Imagination Share of Search**: 15%

## Which is more popular in search, Freeman or Imagination?

- In August 2026, Freeman had more branded searches than Imagination among events agencies worldwide. Freeman was estimated to have 550K branded searches compared to Imagination’s 246K, and held a 33.5% Share of Search versus Imagination’s 15%.
- Freeman was ahead of Imagination in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freeman’s estimated Share of Search among events agencies worldwide moved from 45.1% to 33.5%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Imagination’s estimated Share of Search among events agencies worldwide moved from 16.5% to 15%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for events agencies worldwide in August 2026?

- In August 2026, Wonderland overtook Freeman to take the highest estimated Share of Search among events agencies worldwide, at 50.2%.
- In August 2026, Freeman lost estimated Share of Search among events agencies worldwide, from 40.3% to 33.5%.
- In August 2026, Imagination lost estimated Share of Search among events agencies worldwide, from 18% to 15%.

## Month by month

| Month | Freeman estimated searches | Freeman Share of Search | Freeman rank | Imagination estimated searches | Imagination Share of Search | Imagination rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 45.1% | 1 | 246K | 16.5% | 3 |
| Nov 2025 | 673K | 48.5% | 1 | 246K | 17.7% | 3 |
| Dec 2025 | 673K | 45.3% | 1 | 246K | 16.5% | 3 |
| Jan 2026 | 550K | 41.5% | 1 | 301K | 22.7% | 3 |
| Feb 2026 | 550K | 46.4% | 1 | 246K | 20.7% | 3 |
| Mar 2026 | 673K | 48.3% | 1 | 246K | 17.7% | 3 |
| Apr 2026 | 673K | 48.4% | 1 | 246K | 17.7% | 3 |
| May 2026 | 673K | 43.6% | 1 | 301K | 19.5% | 3 |
| Jun 2026 | 673K | 45.1% | 1 | 246K | 16.5% | 3 |
| Jul 2026 | 550K | 40.3% | 1 | 246K | 18% | 3 |
| Aug 2026 | 550K | 33.5% | 2 | 246K | 15% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Freeman’s and Imagination’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Freeman**: Measured on the search term “freeman”.
- **Imagination**: Measured on the search term “imagination”.

- [Freeman profile](/demand/global-en/brands/freeman)
- [Imagination profile](/demand/global-en/brands/imagination)
- [All events agencies worldwide](/demand/global-en/categories/events-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Freeman or Imagination?

In August 2026, Freeman had more branded searches than Imagination among events agencies worldwide. Freeman was estimated to have 550K branded searches compared to Imagination’s 246K, and held a 33.5% Share of Search versus Imagination’s 15%.

## Cite this page

Brandwave. "Freeman vs Imagination: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/freeman-vs-imagination

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/freeman-vs-imagination. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.