---
title: "Freedom Furniture vs Mitre 10: Which is more popular by branded search?"
description: "Which is more popular in search, Freedom Furniture or Mitre 10? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/freedom-furniture-vs-mitre-10"
publisher: "Brandwave"
---

# Freedom Furniture vs Mitre 10: Which is more popular by branded search?

Which is more popular in search, Freedom Furniture or Mitre 10? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Freedom Furniture and Mitre 10
- **Competitive set**: Outdoor furniture brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Freedom Furniture Share of Search**: 3.9%
- **Mitre 10 Share of Search**: 15.8%

## Which is more popular in search, Freedom Furniture or Mitre 10?

- In August 2026, Mitre 10 had more branded searches than Freedom Furniture among outdoor furniture brands worldwide. Mitre 10 was estimated to have 673K branded searches compared to Freedom Furniture’s 165K, and held a 15.8% Share of Search versus Freedom Furniture’s 3.9%.
- Mitre 10 was ahead of Freedom Furniture in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among outdoor furniture brands worldwide moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among outdoor furniture brands worldwide moved from 13.5% to 15.8%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for outdoor furniture brands worldwide in August 2026?

- In August 2026, Mitre 10 gained estimated Share of Search among outdoor furniture brands worldwide, from 13.2% to 15.8%.
- Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Month by month

| Month | Freedom Furniture estimated searches | Freedom Furniture Share of Search | Freedom Furniture rank | Mitre 10 estimated searches | Mitre 10 Share of Search | Mitre 10 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 3.3% | 3 | 823K | 13.5% | 2 |
| Nov 2025 | 246K | 4% | 3 | 823K | 13.4% | 2 |
| Dec 2025 | 201K | 2.7% | 3 | 1M | 13.5% | 2 |
| Jan 2026 | 201K | 3.3% | 3 | 823K | 13.4% | 2 |
| Feb 2026 | 135K | 2.7% | 3 | 673K | 13.5% | 2 |
| Mar 2026 | 165K | 3.3% | 3 | 673K | 13.4% | 2 |
| Apr 2026 | 165K | 3.3% | 3 | 673K | 13.4% | 2 |
| May 2026 | 201K | 4.6% | 3 | 673K | 15.6% | 2 |
| Jun 2026 | 201K | 4.8% | 3 | 550K | 13.1% | 2 |
| Jul 2026 | 165K | 4% | 3 | 550K | 13.2% | 2 |
| Aug 2026 | 165K | 3.9% | 3 | 673K | 15.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Freedom Furniture’s and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Freedom Furniture**: Measured on the search term “freedom furniture”.
- **Mitre 10**: Measured on the search term “mitre 10”.

- [Freedom Furniture profile](/demand/global-en/brands/freedom-furniture)
- [Mitre 10 profile](/demand/global-en/brands/mitre-10)
- [All outdoor furniture brands worldwide](/demand/global-en/categories/outdoor-furniture-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Freedom Furniture or Mitre 10?

In August 2026, Mitre 10 had more branded searches than Freedom Furniture among outdoor furniture brands worldwide. Mitre 10 was estimated to have 673K branded searches compared to Freedom Furniture’s 165K, and held a 15.8% Share of Search versus Freedom Furniture’s 3.9%.

## Cite this page

Brandwave. "Freedom Furniture vs Mitre 10: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/freedom-furniture-vs-mitre-10

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/freedom-furniture-vs-mitre-10. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.