--- title: "Free2Move vs Turo: Which is searched more?" description: "Is Free2Move or Turo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/free2move-vs-turo" publisher: "Brandwave" --- # Free2Move vs Turo: Which is searched more? Is Free2Move or Turo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Free2Move and Turo - **Competitive set**: Car sharing brands - **Market**: Global - **Month measured**: Sep 2026 - **Free2Move Share of Search**: 0.9% - **Turo Share of Search**: 22.3% ## Is Free2Move or Turo more popular in search? - In September 2026, Turo had more branded searches than Free2Move among car sharing brands worldwide. Turo had about 1 million branded searches, while Free2Move had 40,500. Turo made up 22.3% of all car sharing brand searches we track, and Free2Move accounted for 0.9%. - Turo was ahead of Free2Move in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Free2Move’s share of searches among car sharing brands worldwide moved from 0.98% to 0.9%, and its estimated monthly branded searches held steady at 40.5K. - Across the 12 months ending September 2026, Turo’s share of searches among car sharing brands worldwide moved from 24.2% to 22.3%, and its estimated monthly branded searches held steady at 1M. ## Top car sharing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Turo appeared in all five answers. Free2Move was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Turo was listed before Free2Move in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Turo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zipcar | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Enterprise Rent-A-Car | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Free2Move | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Sixt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bolt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car sharing brands - Asked ChatGPT "Which car sharing service should I use?": 1. Zipcar, 2. Turo, 3. Enterprise Rent-A-Car - Asked ChatGPT "What are the best car sharing services?": 1. Turo, 2. Zipcar, 3. Enterprise Rent-A-Car - Asked ChatGPT "What's the best car sharing service for a weekend road trip?": 1. Turo, 2. Enterprise Rent-A-Car, 3. Zipcar - Searched Google, AI Overview "car sharing services": 1. Turo, 2. Zipcar, 3. Enterprise Rent-A-Car, 4. Free2Move - Searched Google, AI Overview "car sharing apps": 1. Turo, 2. Zipcar, 3. Enterprise Rent-A-Car, 4. Free2Move Not named in any answer: Sixt and Bolt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for car sharing brands worldwide in September 2026? - In September 2026, Turo lost share of searches among car sharing brands worldwide, from 24.4% to 22.3%. ## Month by month | Month | Free2Move estimated searches | Free2Move Share of Search | Free2Move rank | Turo estimated searches | Turo Share of Search | Turo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 0.98% | 6 | 1M | 24.2% | 3 | | Nov 2025 | 40.5K | 1% | 6 | 823K | 21.1% | 3 | | Dec 2025 | 40.5K | 0.94% | 6 | 823K | 19.1% | 3 | | Jan 2026 | 40.5K | 1% | 6 | 1M | 25.2% | 3 | | Feb 2026 | 33.1K | 0.85% | 6 | 1M | 25.6% | 3 | | Mar 2026 | 40.5K | 0.87% | 6 | 1.2M | 26.1% | 3 | | Apr 2026 | 40.5K | 0.87% | 6 | 1.2M | 26.1% | 3 | | May 2026 | 49.5K | 1.1% | 6 | 1.2M | 26.1% | 3 | | Jun 2026 | 40.5K | 0.87% | 6 | 1.2M | 26.2% | 3 | | Jul 2026 | 49.5K | 0.92% | 6 | 1.2M | 22.7% | 3 | | Aug 2026 | 49.5K | 0.99% | 6 | 1.2M | 24.4% | 3 | | Sep 2026 | 40.5K | 0.9% | 6 | 1M | 22.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Free2Move’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Free2Move**: Measured on the search term “free2move”. - **Turo**: Measured on the search term “turo”. - [Free2Move profile](/demand/global-en/brands/free2move) - [Turo profile](/demand/global-en/brands/turo) - [All car sharing brands worldwide](/demand/global-en/categories/car-sharing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Free2Move or Turo more popular in search? In September 2026, Turo had more branded searches than Free2Move among car sharing brands worldwide. Turo had about 1 million branded searches, while Free2Move had 40,500. Turo made up 22.3% of all car sharing brand searches we track, and Free2Move accounted for 0.9%. ## Cite this page Brandwave. "Free2Move vs Turo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/free2move-vs-turo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/free2move-vs-turo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.