--- title: "Franklin Electric vs Zoeller: Which is searched more?" description: "Is Franklin Electric or Zoeller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Submersible pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/franklin-electric-vs-zoeller" publisher: "Brandwave" --- # Franklin Electric vs Zoeller: Which is searched more? Is Franklin Electric or Zoeller more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Submersible pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Franklin Electric and Zoeller - **Competitive set**: Submersible pump brands - **Market**: Global - **Month measured**: Sep 2026 - **Franklin Electric Share of Search**: 8.4% - **Zoeller Share of Search**: 2.5% ## Is Franklin Electric or Zoeller more popular in search? - In September 2026, Franklin Electric had more branded searches than Zoeller among submersible pump brands worldwide. Franklin Electric had about 18,100 branded searches, while Zoeller had 5,400. Franklin Electric made up 8.4% of all submersible pump brand searches we track, and Zoeller accounted for 2.5%. - Franklin Electric was ahead of Zoeller in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Franklin Electric’s share of searches among submersible pump brands worldwide moved from 7.2% to 8.4%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Zoeller’s share of searches among submersible pump brands worldwide moved from 2.6% to 2.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top submersible pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zoeller was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Franklin Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zoeller was listed before Franklin Electric in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zoeller | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Franklin Electric | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Grundfos | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Liberty Pumps | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DAB | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about submersible pump brands - Asked ChatGPT "Which submersible pump brand should I buy?": 1. Zoeller, 2. Franklin Electric, 3. Liberty Pumps - Asked ChatGPT "What are the best submersible pump brands?": 1. Grundfos, 2. Franklin Electric, 3. Zoeller - Asked ChatGPT "What's the best submersible pump brand for water removal?": 1. Zoeller, 2. Liberty Pumps - Searched Google, AI Overview "submersible water pump": named none of the brands we track - Searched Google, AI Overview "sump pump": named none of the brands we track Not named in any answer: DAB. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for submersible pump brands worldwide in September 2026? - In September 2026, Franklin Electric lost share of searches among submersible pump brands worldwide, from 9.8% to 8.4%. - In September 2026, Zoeller lost share of searches among submersible pump brands worldwide, from 3.6% to 2.5%. ## Month by month | Month | Franklin Electric estimated searches | Franklin Electric Share of Search | Franklin Electric rank | Zoeller estimated searches | Zoeller Share of Search | Zoeller rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 7.2% | 2 | 6.6K | 2.6% | 5 | | Nov 2025 | 18.1K | 8.4% | 2 | 6.6K | 3.1% | 5 | | Dec 2025 | 14.8K | 7.1% | 2 | 5.4K | 2.6% | 5 | | Jan 2026 | 18.1K | 7.2% | 2 | 6.6K | 2.6% | 5 | | Feb 2026 | 18.1K | 8.5% | 2 | 5.4K | 2.5% | 5 | | Mar 2026 | 18.1K | 8.3% | 2 | 8.1K | 3.7% | 5 | | Apr 2026 | 22.2K | 10.1% | 2 | 6.6K | 3% | 5 | | May 2026 | 18.1K | 8.5% | 2 | 5.4K | 2.5% | 5 | | Jun 2026 | 18.1K | 8.5% | 2 | 6.6K | 3.1% | 5 | | Jul 2026 | 18.1K | 9.8% | 2 | 6.6K | 3.6% | 5 | | Aug 2026 | 18.1K | 9.8% | 2 | 6.6K | 3.6% | 5 | | Sep 2026 | 18.1K | 8.4% | 2 | 5.4K | 2.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Franklin Electric’s and Zoeller’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Franklin Electric**: Measured on the search term “franklin electric”. - **Zoeller**: Measured on the search term “zoeller”. - [Franklin Electric profile](/demand/global-en/brands/franklin-electric) - [Zoeller profile](/demand/global-en/brands/zoeller) - [All submersible pump brands worldwide](/demand/global-en/categories/submersible-pump-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Franklin Electric or Zoeller more popular in search? In September 2026, Franklin Electric had more branded searches than Zoeller among submersible pump brands worldwide. Franklin Electric had about 18,100 branded searches, while Zoeller had 5,400. Franklin Electric made up 8.4% of all submersible pump brand searches we track, and Zoeller accounted for 2.5%. ## Cite this page Brandwave. "Franklin Electric vs Zoeller: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/franklin-electric-vs-zoeller This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/franklin-electric-vs-zoeller. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.