--- title: "Franklin Electric vs Wilo: Which is searched more?" description: "Is Franklin Electric or Wilo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/franklin-electric-vs-wilo" publisher: "Brandwave" --- # Franklin Electric vs Wilo: Which is searched more? Is Franklin Electric or Wilo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Franklin Electric and Wilo - **Competitive set**: Water pump brands - **Market**: Global - **Month measured**: Sep 2026 - **Franklin Electric Share of Search**: 5.9% - **Wilo Share of Search**: 19.9% ## Is Franklin Electric or Wilo more popular in search? - In September 2026, Wilo had more branded searches than Franklin Electric among water pump brands worldwide. Wilo had about 60,500 branded searches, while Franklin Electric had 18,100. Wilo made up 19.9% of all water pump brand searches we track, and Franklin Electric accounted for 5.9%. - Wilo was ahead of Franklin Electric in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Franklin Electric’s share of searches among water pump brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Wilo’s share of searches among water pump brands worldwide moved from 20.7% to 19.9%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top water pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Franklin Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wilo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Grundfos | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Goulds Water Technology | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Franklin Electric | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DAB | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Davey | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | WAYNE | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Pedrollo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Wilo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Onga | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lowara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water pump brands - Asked ChatGPT "Which water pump brand should I buy?": 1. Goulds Water Technology, 2. Franklin Electric, 3. Grundfos - Asked ChatGPT "What are the best water pump brands?": 1. Grundfos, 2. Goulds Water Technology, 3. Franklin Electric, 4. WAYNE, 5. Pedrollo - Asked ChatGPT "What's the best water pump brand for home water pressure?": 1. Grundfos, 2. DAB, 3. Davey, 4. Goulds Water Technology - Searched Google, AI Overview "water pump for home": named none of the brands we track - Searched Google, AI Overview "well water pump": named none of the brands we track Not named in any answer: Wilo, Onga and Lowara. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for water pump brands worldwide in September 2026? - In September 2026, Wilo lost share of searches among water pump brands worldwide, from 22.3% to 19.9%. - In September 2026, Franklin Electric lost share of searches among water pump brands worldwide, from 6.7% to 5.9%. ## Month by month | Month | Franklin Electric estimated searches | Franklin Electric Share of Search | Franklin Electric rank | Wilo estimated searches | Wilo Share of Search | Wilo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 5.1% | 4 | 74K | 20.7% | 2 | | Nov 2025 | 18.1K | 5.7% | 3 | 74K | 23.3% | 2 | | Dec 2025 | 14.8K | 5% | 4 | 60.5K | 20.4% | 2 | | Jan 2026 | 18.1K | 5.1% | 3 | 74K | 20.9% | 2 | | Feb 2026 | 18.1K | 6% | 3 | 60.5K | 20% | 2 | | Mar 2026 | 18.1K | 5.6% | 4 | 74K | 23% | 2 | | Apr 2026 | 22.2K | 6.8% | 3 | 74K | 22.8% | 2 | | May 2026 | 18.1K | 5.9% | 4 | 60.5K | 19.6% | 2 | | Jun 2026 | 18.1K | 6% | 3 | 60.5K | 20% | 2 | | Jul 2026 | 18.1K | 6.6% | 4 | 60.5K | 21.9% | 2 | | Aug 2026 | 18.1K | 6.7% | 3 | 60.5K | 22.3% | 2 | | Sep 2026 | 18.1K | 5.9% | 3 | 60.5K | 19.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Franklin Electric’s and Wilo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Franklin Electric**: Measured on the search term “franklin electric”. - **Wilo**: Measured on the search term “wilo”. - [Franklin Electric profile](/demand/global-en/brands/franklin-electric) - [Wilo profile](/demand/global-en/brands/wilo) - [All water pump brands worldwide](/demand/global-en/categories/water-pump-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Franklin Electric or Wilo more popular in search? In September 2026, Wilo had more branded searches than Franklin Electric among water pump brands worldwide. Wilo had about 60,500 branded searches, while Franklin Electric had 18,100. Wilo made up 19.9% of all water pump brand searches we track, and Franklin Electric accounted for 5.9%. ## Cite this page Brandwave. "Franklin Electric vs Wilo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/franklin-electric-vs-wilo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/franklin-electric-vs-wilo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.