--- title: "Franklin Electric vs Goulds Water Technology: Which is searched more?" description: "Is Franklin Electric or Goulds Water Technology more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/franklin-electric-vs-goulds-water-technology" publisher: "Brandwave" --- # Franklin Electric vs Goulds Water Technology: Which is searched more? Is Franklin Electric or Goulds Water Technology more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Water pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Franklin Electric and Goulds Water Technology - **Competitive set**: Water pump brands - **Market**: Global - **Month measured**: Sep 2026 - **Franklin Electric Share of Search**: 5.9% - **Goulds Water Technology Share of Search**: 0.33% ## Is Franklin Electric or Goulds Water Technology more popular in search? - In September 2026, Franklin Electric had more branded searches than Goulds Water Technology among water pump brands worldwide. Franklin Electric had about 18,100 branded searches, while Goulds Water Technology had 1,000. Franklin Electric made up 5.9% of all water pump brand searches we track, and Goulds Water Technology accounted for 0.33%. - Franklin Electric was ahead of Goulds Water Technology in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Franklin Electric’s share of searches among water pump brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Goulds Water Technology’s share of searches among water pump brands worldwide moved from 0.36% to 0.33%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top water pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Goulds Water Technology was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Franklin Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Goulds Water Technology was listed before Franklin Electric in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Grundfos | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Goulds Water Technology | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Franklin Electric | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DAB | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Davey | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | WAYNE | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Pedrollo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Wilo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Onga | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lowara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about water pump brands - Asked ChatGPT "Which water pump brand should I buy?": 1. Goulds Water Technology, 2. Franklin Electric, 3. Grundfos - Asked ChatGPT "What are the best water pump brands?": 1. Grundfos, 2. Goulds Water Technology, 3. Franklin Electric, 4. WAYNE, 5. Pedrollo - Asked ChatGPT "What's the best water pump brand for home water pressure?": 1. Grundfos, 2. DAB, 3. Davey, 4. Goulds Water Technology - Searched Google, AI Overview "water pump for home": named none of the brands we track - Searched Google, AI Overview "well water pump": named none of the brands we track Not named in any answer: Wilo, Onga and Lowara. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for water pump brands worldwide in September 2026? - In September 2026, Franklin Electric lost share of searches among water pump brands worldwide, from 6.7% to 5.9%. - Estimated monthly branded searches for Goulds Water Technology worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | Franklin Electric estimated searches | Franklin Electric Share of Search | Franklin Electric rank | Goulds Water Technology estimated searches | Goulds Water Technology Share of Search | Goulds Water Technology rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 5.1% | 4 | 1.3K | 0.36% | 10 | | Nov 2025 | 18.1K | 5.7% | 3 | 1.3K | 0.41% | 9 | | Dec 2025 | 14.8K | 5% | 4 | 1K | 0.34% | 10 | | Jan 2026 | 18.1K | 5.1% | 3 | 1.3K | 0.37% | 9 | | Feb 2026 | 18.1K | 6% | 3 | 1.3K | 0.43% | 9 | | Mar 2026 | 18.1K | 5.6% | 4 | 1.3K | 0.4% | 10 | | Apr 2026 | 22.2K | 6.8% | 3 | 1.3K | 0.4% | 10 | | May 2026 | 18.1K | 5.9% | 4 | 1.3K | 0.42% | 10 | | Jun 2026 | 18.1K | 6% | 3 | 1.3K | 0.43% | 10 | | Jul 2026 | 18.1K | 6.6% | 4 | 1.3K | 0.47% | 10 | | Aug 2026 | 18.1K | 6.7% | 3 | 1.3K | 0.48% | 10 | | Sep 2026 | 18.1K | 5.9% | 3 | 1K | 0.33% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Franklin Electric’s and Goulds Water Technology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Franklin Electric**: Measured on the search term “franklin electric”. - **Goulds Water Technology**: Measured on the search term “goulds water technology”. - [Franklin Electric profile](/demand/global-en/brands/franklin-electric) - [Goulds Water Technology profile](/demand/global-en/brands/goulds-water-technology) - [All water pump brands worldwide](/demand/global-en/categories/water-pump-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Franklin Electric or Goulds Water Technology more popular in search? In September 2026, Franklin Electric had more branded searches than Goulds Water Technology among water pump brands worldwide. Franklin Electric had about 18,100 branded searches, while Goulds Water Technology had 1,000. Franklin Electric made up 5.9% of all water pump brand searches we track, and Goulds Water Technology accounted for 0.33%. ## Cite this page Brandwave. "Franklin Electric vs Goulds Water Technology: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/franklin-electric-vs-goulds-water-technology This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/franklin-electric-vs-goulds-water-technology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.