--- title: "Fox Racing vs Leatt: Which is searched more?" description: "Is Fox Racing or Leatt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fox-racing-vs-leatt" publisher: "Brandwave" --- # Fox Racing vs Leatt: Which is searched more? Is Fox Racing or Leatt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mountain bike clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fox Racing and Leatt - **Competitive set**: Mountain bike clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Fox Racing Share of Search**: 34.5% - **Leatt Share of Search**: 18.9% ## Is Fox Racing or Leatt more popular in search? - In September 2026, Fox Racing had more branded searches than Leatt among mountain bike clothing brands worldwide. Fox Racing had about 90,500 branded searches, while Leatt had 49,500. Fox Racing made up 34.5% of all mountain bike clothing brand searches we track, and Leatt accounted for 18.9%. - Fox Racing was ahead of Leatt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fox Racing’s share of searches among mountain bike clothing brands worldwide moved from 39.2% to 34.5%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Leatt’s share of searches among mountain bike clothing brands worldwide moved from 14.4% to 18.9%, and its estimated monthly branded searches moved from 40.5K to 49.5K. ## Top mountain bike clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fox Racing appeared in all five answers. Leatt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fox Racing was listed before Leatt in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Troy Lee Designs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Endura | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | POC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Rapha | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Leatt | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Mons Royale | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about mountain bike clothing brands - Asked ChatGPT "Which mountain bike clothing brand should I buy?": 1. Fox Racing, 2. Troy Lee Designs, 3. POC, 4. Rapha, 5. Endura - Asked ChatGPT "What are the best mountain bike clothing brands?": 1. Fox Racing, 2. Troy Lee Designs, 3. POC, 4. Endura, 5. Rapha - Asked ChatGPT "What's the best mountain bike clothing brand for wet trail riding?": 1. Endura, 2. Fox Racing, 3. Rapha, 4. Leatt - Searched Google, AI Overview "mountain bike clothing brands": 1. Fox Racing, 2. Endura, 3. Troy Lee Designs, 4. Leatt - Searched Google, AI Overview "mtb jerseys": 1. Fox Racing, 2. Troy Lee Designs, 3. Mons Royale Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for mountain bike clothing brands worldwide in September 2026? - In September 2026, Leatt gained share of searches among mountain bike clothing brands worldwide, from 16.4% to 18.9%. - In September 2026, Fox Racing lost share of searches among mountain bike clothing brands worldwide, from 36.5% to 34.5%. ## Month by month | Month | Fox Racing estimated searches | Fox Racing Share of Search | Fox Racing rank | Leatt estimated searches | Leatt Share of Search | Leatt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 39.2% | 1 | 40.5K | 14.4% | 4 | | Nov 2025 | 135K | 43.3% | 1 | 40.5K | 13% | 4 | | Dec 2025 | 110K | 41% | 1 | 40.5K | 15.1% | 3 | | Jan 2026 | 90.5K | 35.4% | 1 | 40.5K | 15.8% | 4 | | Feb 2026 | 90.5K | 35.7% | 1 | 40.5K | 16% | 3 | | Mar 2026 | 110K | 35.6% | 1 | 49.5K | 16% | 3 | | Apr 2026 | 110K | 37.9% | 1 | 49.5K | 17.1% | 3 | | May 2026 | 110K | 36.5% | 1 | 60.5K | 20.1% | 2 | | Jun 2026 | 110K | 39% | 1 | 49.5K | 17.5% | 3 | | Jul 2026 | 90.5K | 34.5% | 1 | 49.5K | 18.9% | 3 | | Aug 2026 | 110K | 36.5% | 1 | 49.5K | 16.4% | 3 | | Sep 2026 | 90.5K | 34.5% | 1 | 49.5K | 18.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Fox Racing’s and Leatt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fox Racing**: Measured on the search term “fox racing”. - **Leatt**: Measured on the search term “leatt”. - [Fox Racing profile](/demand/global-en/brands/fox-racing) - [Leatt profile](/demand/global-en/brands/leatt) - [All mountain bike clothing brands worldwide](/demand/global-en/categories/mountain-bike-clothing-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fox Racing or Leatt more popular in search? In September 2026, Fox Racing had more branded searches than Leatt among mountain bike clothing brands worldwide. Fox Racing had about 90,500 branded searches, while Leatt had 49,500. Fox Racing made up 34.5% of all mountain bike clothing brand searches we track, and Leatt accounted for 18.9%. ## Cite this page Brandwave. "Fox Racing vs Leatt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fox-racing-vs-leatt This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fox-racing-vs-leatt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.