--- title: "Fowler vs Mahr: Which is searched more?" description: "Is Fowler or Mahr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Caliper brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fowler-vs-mahr" publisher: "Brandwave" --- # Fowler vs Mahr: Which is searched more? Is Fowler or Mahr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Caliper brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fowler and Mahr - **Competitive set**: Caliper brands - **Market**: Global - **Month measured**: Sep 2026 - **Fowler Share of Search**: 31.2% - **Mahr Share of Search**: 11.5% ## Is Fowler or Mahr more popular in search? - In September 2026, Fowler had more branded searches than Mahr among caliper brands worldwide. Fowler had about 90,500 branded searches, while Mahr had 33,400. Fowler made up 31.2% of all caliper brand searches we track, and Mahr accounted for 11.5%. - Fowler was ahead of Mahr in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fowler’s share of searches among caliper brands worldwide moved from 32.8% to 31.2%, and its estimated monthly branded searches moved from 110K to 90.5K. - Across the 12 months ending September 2026, Mahr’s share of searches among caliper brands worldwide moved from 8.2% to 11.5%, and its estimated monthly branded searches moved from 27.4K to 33.4K. ## Top caliper brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mahr was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fowler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mahr was listed before Fowler in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitutoyo | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Starrett | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Mahr | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Fowler | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Neiko | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kinex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moore & Wright | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about caliper brands - Asked ChatGPT "Which caliper brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best caliper brands?": 1. Mitutoyo, 2. Starrett, 3. Mahr, 4. Fowler - Asked ChatGPT "What's the best caliper brand for precision measurements?": 1. Mitutoyo, 2. Starrett, 3. Mahr - Searched Google, AI Overview "caliper brands": 1. Mitutoyo, 2. Starrett, 3. Mahr, 4. Fowler, 5. Neiko - Searched Google, AI Overview "caliper for woodworking": named none of the brands we track Not named in any answer: Kinex and Moore & Wright. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for caliper brands worldwide in September 2026? - In September 2026, Fowler gained share of searches among caliper brands worldwide, from 28.9% to 31.2%. - In September 2026, Mahr lost share of searches among caliper brands worldwide, from 13.1% to 11.5%. ## Month by month | Month | Fowler estimated searches | Fowler Share of Search | Fowler rank | Mahr estimated searches | Mahr Share of Search | Mahr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110K | 32.8% | 1 | 27.4K | 8.2% | 4 | | Nov 2025 | 90.5K | 29.1% | 1 | 27.4K | 8.8% | 4 | | Dec 2025 | 135K | 39.8% | 1 | 27.3K | 8.1% | 4 | | Jan 2026 | 110K | 33.3% | 1 | 27.4K | 8.3% | 4 | | Feb 2026 | 90.5K | 30.8% | 1 | 40.8K | 13.9% | 4 | | Mar 2026 | 110K | 32.8% | 1 | 33.4K | 9.9% | 4 | | Apr 2026 | 110K | 36.1% | 1 | 27.4K | 9% | 4 | | May 2026 | 110K | 36.3% | 1 | 27.4K | 9% | 4 | | Jun 2026 | 90.5K | 31.9% | 1 | 27.4K | 9.6% | 4 | | Jul 2026 | 90.5K | 31.9% | 1 | 27.4K | 9.6% | 4 | | Aug 2026 | 90.5K | 28.9% | 1 | 40.8K | 13.1% | 4 | | Sep 2026 | 90.5K | 31.2% | 1 | 33.4K | 11.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Fowler’s and Mahr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fowler**: Measured on the search term “fowler”. - **Mahr**: Measured on the search terms “mahr” and “mahr caliper”, summed into one figure. - [Fowler profile](/demand/global-en/brands/fowler) - [Mahr profile](/demand/global-en/brands/mahr) - [All caliper brands worldwide](/demand/global-en/categories/caliper-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fowler or Mahr more popular in search? In September 2026, Fowler had more branded searches than Mahr among caliper brands worldwide. Fowler had about 90,500 branded searches, while Mahr had 33,400. Fowler made up 31.2% of all caliper brand searches we track, and Mahr accounted for 11.5%. ## Cite this page Brandwave. "Fowler vs Mahr: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fowler-vs-mahr This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fowler-vs-mahr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.