--- title: "Foursquare Rum vs Havana Club: Which is searched more?" description: "Which is more popular in search, Foursquare Rum or Havana Club? Compare estimated monthly branded-search demand and Share of Search inside the Spiced rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/foursquare-rum-vs-havana-club" publisher: "Brandwave" --- # Foursquare Rum vs Havana Club: Which is searched more? Which is more popular in search, Foursquare Rum or Havana Club? Compare estimated monthly branded-search demand and Share of Search inside the Spiced rum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Foursquare Rum and Havana Club - **Competitive set**: Spiced rum brands - **Market**: Global - **Month measured**: Sep 2026 - **Foursquare Rum Share of Search**: 0.67% - **Havana Club Share of Search**: 10.6% ## Which is more popular in search, Foursquare Rum or Havana Club? - In September 2026, Havana Club had more branded searches than Foursquare Rum among spiced rum brands worldwide. Havana Club was estimated to have 135K branded searches compared to Foursquare Rum’s 8.5K, and held a 10.6% Share of Search versus Foursquare Rum’s 0.67%. - Havana Club was ahead of Foursquare Rum in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Foursquare Rum’s estimated Share of Search among spiced rum brands worldwide moved from 0.43% to 0.67%, and its estimated monthly branded searches moved from 6.3K to 8.5K. - Across the 12 months ending September 2026, Havana Club’s estimated Share of Search among spiced rum brands worldwide moved from 11.4% to 10.6%, and its estimated monthly branded searches moved from 165K to 135K. ## How did search popularity change for spiced rum brands worldwide in September 2026? - In September 2026, Havana Club lost estimated Share of Search among spiced rum brands worldwide, from 11.2% to 10.6%. - Estimated monthly branded searches for Foursquare Rum worldwide rose 35.4% over 12 measured months, from 6.3K to 8.5K in September 2026. ## Month by month | Month | Foursquare Rum estimated searches | Foursquare Rum Share of Search | Foursquare Rum rank | Havana Club estimated searches | Havana Club Share of Search | Havana Club rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.3K | 0.43% | 5 | 165K | 11.4% | 3 | | Nov 2025 | 7.6K | 0.52% | 5 | 165K | 11.3% | 3 | | Dec 2025 | 12.8K | 0.64% | 5 | 201K | 10.1% | 3 | | Jan 2026 | 7.9K | 0.57% | 5 | 165K | 11.9% | 3 | | Feb 2026 | 8.2K | 0.68% | 5 | 135K | 11.2% | 3 | | Mar 2026 | 7K | 0.49% | 5 | 165K | 11.5% | 3 | | Apr 2026 | 8.2K | 0.56% | 5 | 165K | 11.3% | 3 | | May 2026 | 9.1K | 0.62% | 5 | 165K | 11.2% | 3 | | Jun 2026 | 13.1K | 0.92% | 5 | 135K | 9.4% | 3 | | Jul 2026 | 9.1K | 0.62% | 5 | 165K | 11.2% | 3 | | Aug 2026 | 7.6K | 0.52% | 5 | 165K | 11.2% | 3 | | Sep 2026 | 8.5K | 0.67% | 5 | 135K | 10.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Foursquare Rum’s and Havana Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Foursquare Rum**: Measured on the search terms “foursquare rum” and “foursquare spiced rum”, summed into one figure. - **Havana Club**: Measured on the search term “havana club”. - [Foursquare Rum profile](/demand/global-en/brands/foursquare-rum) - [Havana Club profile](/demand/global-en/brands/havana-club) - [All spiced rum brands worldwide](/demand/global-en/categories/spiced-rum-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Foursquare Rum or Havana Club? In September 2026, Havana Club had more branded searches than Foursquare Rum among spiced rum brands worldwide. Havana Club was estimated to have 135K branded searches compared to Foursquare Rum’s 8.5K, and held a 10.6% Share of Search versus Foursquare Rum’s 0.67%. ## Cite this page Brandwave. "Foursquare Rum vs Havana Club: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/foursquare-rum-vs-havana-club This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/foursquare-rum-vs-havana-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.