--- title: "Fortinet vs Okta: Which is searched more?" description: "Is Fortinet or Okta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fortinet-vs-okta" publisher: "Brandwave" --- # Fortinet vs Okta: Which is searched more? Is Fortinet or Okta more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fortinet and Okta - **Competitive set**: Cybersecurity vendors - **Market**: Global - **Month measured**: Sep 2026 - **Fortinet Share of Search**: 5.2% - **Okta Share of Search**: 11.7% ## Is Fortinet or Okta more popular in search? - In September 2026, Okta had more branded searches than Fortinet among cybersecurity vendors worldwide. Okta had about 673,000 branded searches, while Fortinet had 301,000. Okta made up 11.7% of all cybersecurity vendor searches we track, and Fortinet accounted for 5.2%. - Okta was ahead of Fortinet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fortinet’s share of searches among cybersecurity vendors worldwide moved from 9% to 5.2%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Okta’s share of searches among cybersecurity vendors worldwide moved from 16.5% to 11.7%, and its estimated monthly branded searches held steady at 673K. ## Top cybersecurity vendors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fortinet and Okta were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fortinet was listed before Okta in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CrowdStrike | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Palo Alto Networks | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sophos | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fortinet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | SentinelOne | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Zscaler | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Cloudflare | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Check Point | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | CyberArk | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Tenable | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Okta | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Darktrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cybersecurity vendors - Asked ChatGPT "Which cybersecurity vendor should I use?": 1. CrowdStrike, 2. Sophos, 3. Palo Alto Networks - Asked ChatGPT "What are the best cybersecurity vendors?": 1. CrowdStrike, 2. Palo Alto Networks, 3. Fortinet, 4. Zscaler, 5. SentinelOne, 6. Check Point, 7. Cloudflare, 8. Okta, 9. CyberArk, 10. Tenable, 11. Sophos - Asked ChatGPT "What's the best cybersecurity vendor for a small IT team?": 1. Sophos, 2. SentinelOne, 3. CrowdStrike - Searched Google, AI Overview "cybersecurity vendors": 1. Palo Alto Networks, 2. CrowdStrike, 3. Fortinet, 4. Cloudflare, 5. Zscaler, 6. CyberArk, 7. Check Point, 8. Tenable, 9. SentinelOne, 10. Okta - Searched Google, AI Overview "small business cybersecurity": named none of the brands we track Not named in any answer: Darktrace. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cybersecurity vendors worldwide in September 2026? - Fortinet’s share of searches among cybersecurity vendors worldwide has lost ground for 3 months in a row, from 8.7% to 5.2% in September 2026. ## Month by month | Month | Fortinet estimated searches | Fortinet Share of Search | Fortinet rank | Okta estimated searches | Okta Share of Search | Okta rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 9% | 3 | 673K | 16.5% | 2 | | Nov 2025 | 368K | 3.4% | 3 | 673K | 6.2% | 2 | | Dec 2025 | 301K | 5.3% | 3 | 673K | 11.8% | 2 | | Jan 2026 | 368K | 8.2% | 3 | 673K | 14.9% | 2 | | Feb 2026 | 301K | 6.8% | 3 | 673K | 15.1% | 2 | | Mar 2026 | 301K | 5.8% | 3 | 823K | 15.8% | 2 | | Apr 2026 | 301K | 6% | 3 | 673K | 13.4% | 2 | | May 2026 | 368K | 7.2% | 3 | 673K | 13.1% | 2 | | Jun 2026 | 450K | 8.7% | 3 | 673K | 13.1% | 2 | | Jul 2026 | 301K | 6% | 3 | 673K | 13.4% | 2 | | Aug 2026 | 301K | 5.2% | 3 | 673K | 11.7% | 2 | | Sep 2026 | 301K | 5.2% | 3 | 673K | 11.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Fortinet’s and Okta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fortinet**: Measured on the search term “fortinet”. - **Okta**: Measured on the search term “okta”. - [Fortinet profile](/demand/global-en/brands/fortinet) - [Okta profile](/demand/global-en/brands/okta) - [All cybersecurity vendors worldwide](/demand/global-en/categories/cybersecurity-companies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fortinet or Okta more popular in search? In September 2026, Okta had more branded searches than Fortinet among cybersecurity vendors worldwide. Okta had about 673,000 branded searches, while Fortinet had 301,000. Okta made up 11.7% of all cybersecurity vendor searches we track, and Fortinet accounted for 5.2%. ## Cite this page Brandwave. "Fortinet vs Okta: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/fortinet-vs-okta This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fortinet-vs-okta. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.