---
title: "Forrester Research vs YouGov: Which is searched more?"
description: "Is Forrester Research or YouGov more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/forrester-vs-yougov"
publisher: "Brandwave"
---

# Forrester Research vs YouGov: Which is searched more?

Is Forrester Research or YouGov more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Forrester Research and YouGov
- **Competitive set**: Market research companies
- **Market**: Global
- **Month measured**: Sep 2026
- **Forrester Research Share of Search**: 0.35%
- **YouGov Share of Search**: 24.1%

## Is Forrester Research or YouGov more popular in search?

- In September 2026, YouGov had more branded searches than Forrester Research among market research companies worldwide. YouGov had about 246,000 branded searches, while Forrester Research had 3,600. YouGov made up 24.1% of all market research company searches we track, and Forrester Research accounted for 0.35%.
- YouGov was ahead of Forrester Research in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Forrester Research’s share of searches among market research companies worldwide moved from 0.57% to 0.35%, and its estimated monthly branded searches moved from 6.6K to 3.6K.
- Across the 12 months ending September 2026, YouGov’s share of searches among market research companies worldwide moved from 21.1% to 24.1%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for market research companies worldwide in September 2026?

- In September 2026, YouGov overtook NielsenIQ to rank 2nd among market research companies worldwide, with 24.1% of the searches.
- Estimated monthly branded searches for Forrester Research worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

## Month by month

| Month | Forrester Research estimated searches | Forrester Research Share of Search | Forrester Research rank | YouGov estimated searches | YouGov Share of Search | YouGov rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.6K | 0.57% | 11 | 246K | 21.1% | 2 |
| Nov 2025 | 4.4K | 0.43% | 11 | 246K | 24.1% | 1 |
| Dec 2025 | 4.4K | 0.48% | 11 | 201K | 22.1% | 3 |
| Jan 2026 | 4.4K | 0.43% | 11 | 246K | 24.2% | 2 |
| Feb 2026 | 5.4K | 0.58% | 11 | 201K | 21.5% | 3 |
| Mar 2026 | 5.4K | 0.5% | 11 | 246K | 22.8% | 2 |
| Apr 2026 | 4.4K | 0.4% | 11 | 246K | 22.4% | 2 |
| May 2026 | 3.6K | 0.35% | 11 | 246K | 24.2% | 2 |
| Jun 2026 | 3.6K | 0.36% | 11 | 201K | 20.3% | 3 |
| Jul 2026 | 3.6K | 0.39% | 11 | 246K | 26.7% | 1 |
| Aug 2026 | 3.6K | 0.38% | 11 | 201K | 21.3% | 3 |
| Sep 2026 | 3.6K | 0.35% | 11 | 246K | 24.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Forrester Research’s and YouGov’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Forrester Research**: Measured on the search term “forrester research”.
- **YouGov**: Measured on the search term “yougov”.

- [Forrester Research profile](/demand/global-en/brands/forrester)
- [YouGov profile](/demand/global-en/brands/yougov)
- [All market research companies worldwide](/demand/global-en/categories/market-research-companies): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Forrester Research or YouGov more popular in search?

In September 2026, YouGov had more branded searches than Forrester Research among market research companies worldwide. YouGov had about 246,000 branded searches, while Forrester Research had 3,600. YouGov made up 24.1% of all market research company searches we track, and Forrester Research accounted for 0.35%.

## Cite this page

Brandwave. "Forrester Research vs YouGov: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/forrester-vs-yougov

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/forrester-vs-yougov. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.