--- title: "Formstack vs Qualtrics: Which is searched more?" description: "Is Formstack or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Survey platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/formstack-vs-qualtrics" publisher: "Brandwave" --- # Formstack vs Qualtrics: Which is searched more? Is Formstack or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Survey platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Formstack and Qualtrics - **Competitive set**: Survey platforms - **Market**: Global - **Month measured**: Sep 2026 - **Formstack Share of Search**: 0.15% - **Qualtrics Share of Search**: 1.3% ## Is Formstack or Qualtrics more popular in search? - In September 2026, Qualtrics had more branded searches than Formstack among survey platforms worldwide. Qualtrics had about 246,000 branded searches, while Formstack had 27,100. Qualtrics made up 1.3% of all survey platform searches we track, and Formstack accounted for 0.15%. - Qualtrics was ahead of Formstack in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Formstack’s share of searches among survey platforms worldwide moved from 0.2% to 0.15%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Qualtrics’ share of searches among survey platforms worldwide moved from 2.3% to 1.3%, and its estimated monthly branded searches moved from 368K to 246K. ## Top survey platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Formstack did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SurveyMonkey | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Typeform | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Qualtrics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Forms | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Jotform | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Alchemer | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tally | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Microsoft Forms | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Formstack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | QuestionPro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SurveySparrow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zoho Survey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about survey platforms - Asked ChatGPT "Which survey platform should I use?": 1. Google Forms, 2. SurveyMonkey, 3. Typeform, 4. Qualtrics - Asked ChatGPT "What are the best survey platforms?": 1. Qualtrics, 2. SurveyMonkey, 3. Typeform, 4. Google Forms, 5. Jotform, 6. Tally - Asked ChatGPT "What's the best survey platform for customer research?": 1. Qualtrics, 2. SurveyMonkey, 3. Typeform, 4. Alchemer, 5. Google Forms - Searched Google, AI Overview "online survey platform": 1. SurveyMonkey, 2. Typeform, 3. Google Forms, 4. Jotform, 5. Qualtrics - Searched Google, AI Overview "market research surveys": 1. SurveyMonkey Not named in any answer: Microsoft Forms, Formstack, QuestionPro, SurveySparrow and Zoho Survey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for survey platforms worldwide in September 2026? - Estimated monthly branded searches for Qualtrics worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026. - Estimated monthly branded searches for Formstack worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Formstack estimated searches | Formstack Share of Search | Formstack rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.2% | 8 | 368K | 2.3% | 6 | | Nov 2025 | 27.1K | 0.17% | 9 | 301K | 1.9% | 6 | | Dec 2025 | 27.1K | 0.21% | 8 | 246K | 1.9% | 6 | | Jan 2026 | 27.1K | 0.17% | 8 | 246K | 1.6% | 6 | | Feb 2026 | 27.1K | 0.17% | 8 | 301K | 1.9% | 6 | | Mar 2026 | 33.1K | 0.2% | 8 | 368K | 2.2% | 6 | | Apr 2026 | 27.1K | 0.14% | 9 | 368K | 2% | 6 | | May 2026 | 27.1K | 0.17% | 8 | 301K | 1.9% | 6 | | Jun 2026 | 27.1K | 0.17% | 8 | 246K | 1.6% | 6 | | Jul 2026 | 22.2K | 0.17% | 8 | 201K | 1.5% | 6 | | Aug 2026 | 27.1K | 0.18% | 8 | 201K | 1.3% | 6 | | Sep 2026 | 27.1K | 0.15% | 8 | 246K | 1.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Formstack’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Formstack**: Measured on the search term “formstack”. - **Qualtrics**: Measured on the search term “qualtrics”. - [Formstack profile](/demand/global-en/brands/formstack) - [Qualtrics profile](/demand/global-en/brands/qualtrics) - [All survey platforms worldwide](/demand/global-en/categories/survey-platforms): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Formstack or Qualtrics more popular in search? In September 2026, Qualtrics had more branded searches than Formstack among survey platforms worldwide. Qualtrics had about 246,000 branded searches, while Formstack had 27,100. Qualtrics made up 1.3% of all survey platform searches we track, and Formstack accounted for 0.15%. ## Cite this page Brandwave. "Formstack vs Qualtrics: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/formstack-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/formstack-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.