--- title: "Forest Garden vs HAY: Which is searched more?" description: "Is Forest Garden or HAY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/forest-garden-vs-hay-design" publisher: "Brandwave" --- # Forest Garden vs HAY: Which is searched more? Is Forest Garden or HAY more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Garden bench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Forest Garden and HAY - **Competitive set**: Garden bench brands - **Market**: Global - **Month measured**: Sep 2026 - **Forest Garden Share of Search**: 10.3% - **HAY Share of Search**: 15.9% ## Is Forest Garden or HAY more popular in search? - In September 2026, HAY had more branded searches than Forest Garden among garden bench brands worldwide. HAY had about 28,000 branded searches, while Forest Garden had 18,100. HAY made up 15.9% of all garden bench brand searches we track, and Forest Garden accounted for 10.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Forest Garden took it in June 2026, HAY took it in July 2026. - Across the 12 months ending September 2026, Forest Garden’s share of searches among garden bench brands worldwide moved from 12% to 10.3%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, HAY’s share of searches among garden bench brands worldwide moved from 18.6% to 15.9%, and its estimated monthly branded searches held steady at 28K. ## Top garden bench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HAY was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Forest Garden was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HAY was listed before Forest Garden in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | POLYWOOD | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Forest Garden | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Alexander Rose | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | HAY | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charles Bentley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rowlinson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about garden bench brands - Asked ChatGPT "Which garden bench brand should I buy?": 1. Forest Garden, 2. POLYWOOD - Asked ChatGPT "What are the best garden bench brands?": 1. Alexander Rose, 2. POLYWOOD, 3. HAY - Asked ChatGPT "What's the best garden bench brand for a small garden?": 1. POLYWOOD, 2. HAY - Searched Google, AI Overview "wooden garden bench": named none of the brands we track - Searched Google, AI Overview "outdoor bench for garden": 1. POLYWOOD Not named in any answer: Kettler, VonHaus, Charles Bentley and Rowlinson. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for garden bench brands worldwide in September 2026? - In September 2026, HAY overtook Kettler to rank 2nd among garden bench brands worldwide, with 15.9% of the searches. ## Month by month | Month | Forest Garden estimated searches | Forest Garden Share of Search | Forest Garden rank | HAY estimated searches | HAY Share of Search | HAY rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 12% | 4 | 28K | 18.6% | 3 | | Nov 2025 | 18.1K | 11.5% | 4 | 34.3K | 21.8% | 2 | | Dec 2025 | 14.8K | 10.4% | 4 | 32.1K | 22.6% | 3 | | Jan 2026 | 18.1K | 10.7% | 4 | 32.1K | 19% | 3 | | Feb 2026 | 18.1K | 11% | 4 | 28K | 17.1% | 3 | | Mar 2026 | 22.2K | 9.4% | 4 | 30.2K | 12.8% | 3 | | Apr 2026 | 22.2K | 7.5% | 4 | 28K | 9.5% | 3 | | May 2026 | 27.1K | 8.5% | 4 | 30.2K | 9.5% | 3 | | Jun 2026 | 27.1K | 10% | 3 | 24.7K | 9.1% | 5 | | Jul 2026 | 22.2K | 10.2% | 4 | 24.7K | 11.3% | 3 | | Aug 2026 | 22.2K | 10.7% | 4 | 24.7K | 11.9% | 3 | | Sep 2026 | 18.1K | 10.3% | 4 | 28K | 15.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Forest Garden’s and HAY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Forest Garden**: Measured on the search term “forest garden”. - **HAY**: Measured on the search terms “hay design” and “hay furniture”, summed into one figure. - [Forest Garden profile](/demand/global-en/brands/forest-garden) - [HAY profile](/demand/global-en/brands/hay-design) - [All garden bench brands worldwide](/demand/global-en/categories/garden-bench-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Forest Garden or HAY more popular in search? In September 2026, HAY had more branded searches than Forest Garden among garden bench brands worldwide. HAY had about 28,000 branded searches, while Forest Garden had 18,100. HAY made up 15.9% of all garden bench brand searches we track, and Forest Garden accounted for 10.3%. ## Cite this page Brandwave. "Forest Garden vs HAY: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/forest-garden-vs-hay-design This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/forest-garden-vs-hay-design. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.