--- title: "Forclaz vs Therm-a-Rest: Which is searched more?" description: "Is Forclaz or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/forclaz-vs-therm-a-rest" publisher: "Brandwave" --- # Forclaz vs Therm-a-Rest: Which is searched more? Is Forclaz or Therm-a-Rest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleeping bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Forclaz and Therm-a-Rest - **Competitive set**: Sleeping bag brands - **Market**: Global - **Month measured**: Sep 2026 - **Forclaz Share of Search**: 4.1% - **Therm-a-Rest Share of Search**: 3.3% ## Is Forclaz or Therm-a-Rest more popular in search? - In September 2026, Forclaz had more branded searches than Therm-a-Rest among sleeping bag brands worldwide. Forclaz had about 40,500 branded searches, while Therm-a-Rest had 33,100. Forclaz made up 4.1% of all sleeping bag brand searches we track, and Therm-a-Rest accounted for 3.3%. - Forclaz was ahead of Therm-a-Rest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Forclaz’s share of searches among sleeping bag brands worldwide moved from 5.4% to 4.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K. - Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping bag brands worldwide moved from 3% to 3.3%, and its estimated monthly branded searches held steady at 33.1K. ## Top sleeping bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Forclaz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Therm-a-Rest was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Forclaz was listed before Therm-a-Rest in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | REI Co-op | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Marmot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Sea to Summit | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Nemo | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Western Mountaineering | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Forclaz | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Big Agnes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Therm-a-Rest | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Exped | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Kathmandu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Macpac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleeping bag brands - Asked ChatGPT "Which sleeping bag brand should I buy?": 1. REI Co-op, 2. Marmot, 3. Western Mountaineering, 4. Big Agnes - Asked ChatGPT "What are the best sleeping bag brands?": 1. Western Mountaineering, 2. Nemo, 3. Sea to Summit, 4. REI Co-op, 5. Marmot, 6. Forclaz, 7. Therm-a-Rest, 8. Big Agnes, 9. Exped - Asked ChatGPT "What's the best sleeping bag brand for camping trips?": 1. Sea to Summit, 2. Nemo, 3. Marmot, 4. REI Co-op, 5. Forclaz - Searched Google, AI Overview "best sleeping bag": 1. REI Co-op, 2. Western Mountaineering - Searched Google, AI Overview "sleeping bag for camping": 1. Nemo Not named in any answer: Kathmandu and Macpac. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sleeping bag brands worldwide in September 2026? - In September 2026, Forclaz gained share of searches among sleeping bag brands worldwide, from 3.6% to 4.1%. ## Month by month | Month | Forclaz estimated searches | Forclaz Share of Search | Forclaz rank | Therm-a-Rest estimated searches | Therm-a-Rest Share of Search | Therm-a-Rest rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 5.4% | 4 | 33.1K | 3% | 7 | | Nov 2025 | 60.5K | 4.3% | 5 | 40.5K | 2.9% | 7 | | Dec 2025 | 60.5K | 4.4% | 4 | 33.1K | 2.4% | 7 | | Jan 2026 | 60.5K | 5.1% | 5 | 40.5K | 3.4% | 7 | | Feb 2026 | 49.5K | 5% | 5 | 33.1K | 3.4% | 7 | | Mar 2026 | 49.5K | 3.7% | 6 | 40.5K | 3% | 7 | | Apr 2026 | 49.5K | 3.7% | 5 | 40.5K | 3% | 7 | | May 2026 | 49.5K | 3.5% | 6 | 49.5K | 3.5% | 7 | | Jun 2026 | 49.5K | 3.1% | 6 | 49.5K | 3.1% | 7 | | Jul 2026 | 49.5K | 3.5% | 6 | 49.5K | 3.5% | 7 | | Aug 2026 | 49.5K | 3.6% | 6 | 49.5K | 3.6% | 7 | | Sep 2026 | 40.5K | 4.1% | 6 | 33.1K | 3.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Forclaz’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Forclaz**: Measured on the search term “forclaz”. - **Therm-a-Rest**: Measured on the search term “therm-a-rest”. - [Forclaz profile](/demand/global-en/brands/forclaz) - [Therm-a-Rest profile](/demand/global-en/brands/therm-a-rest) - [All sleeping bag brands worldwide](/demand/global-en/categories/sleeping-bag-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Forclaz or Therm-a-Rest more popular in search? In September 2026, Forclaz had more branded searches than Therm-a-Rest among sleeping bag brands worldwide. Forclaz had about 40,500 branded searches, while Therm-a-Rest had 33,100. Forclaz made up 4.1% of all sleeping bag brand searches we track, and Therm-a-Rest accounted for 3.3%. ## Cite this page Brandwave. "Forclaz vs Therm-a-Rest: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/forclaz-vs-therm-a-rest This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/forclaz-vs-therm-a-rest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.