---
title: "Forbes vs Time: Which is more popular by branded search?"
description: "Which is more popular in search, Forbes or Time? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/forbes-vs-time"
publisher: "Brandwave"
---

# Forbes vs Time: Which is more popular by branded search?

Which is more popular in search, Forbes or Time? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Forbes and Time
- **Competitive set**: Magazines
- **Market**: Global
- **Month measured**: Aug 2026
- **Forbes Share of Search**: 1.8%
- **Time Share of Search**: 7.2%

## Which is more popular in search, Forbes or Time?

- In August 2026, Time had more branded searches than Forbes among magazines worldwide. Time was estimated to have 90.5K branded searches compared to Forbes’ 22.2K, and held a 7.2% Share of Search versus Forbes’ 1.8%.
- Time was ahead of Forbes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Forbes’ estimated Share of Search among magazines worldwide moved from 1.4% to 1.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Time’s estimated Share of Search among magazines worldwide moved from 16% to 7.2%, and its estimated monthly branded searches moved from 301K to 90.5K.

## How did search popularity change for magazines worldwide in August 2026?

- In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%.
- Estimated monthly branded searches for Forbes worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Month by month

| Month | Forbes estimated searches | Forbes Share of Search | Forbes rank | Time estimated searches | Time Share of Search | Time rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 1.4% | 5 | 301K | 16% | 3 |
| Nov 2025 | 27.1K | 1.5% | 5 | 135K | 7.4% | 4 |
| Dec 2025 | 27.1K | 1.8% | 5 | 165K | 10.7% | 3 |
| Jan 2026 | 27.1K | 1.5% | 5 | 165K | 9.2% | 3 |
| Feb 2026 | 33.1K | 2% | 5 | 135K | 8% | 3 |
| Mar 2026 | 40.5K | 1.9% | 5 | 165K | 7.9% | 3 |
| Apr 2026 | 33.1K | 2% | 5 | 201K | 12.4% | 3 |
| May 2026 | 27.1K | 1.8% | 5 | 110K | 7.1% | 4 |
| Jun 2026 | 22.2K | 1.9% | 5 | 90.5K | 7.6% | 4 |
| Jul 2026 | 22.2K | 1.6% | 5 | 90.5K | 6.6% | 4 |
| Aug 2026 | 22.2K | 1.8% | 5 | 90.5K | 7.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Forbes’ and Time’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Forbes**: Measured on the search term “forbes magazine”.
- **Time**: Measured on the search term “time magazine”.

- [Forbes profile](/demand/global-en/brands/forbes)
- [Time profile](/demand/global-en/brands/time)
- [All magazines worldwide](/demand/global-en/categories/magazines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Forbes or Time?

In August 2026, Time had more branded searches than Forbes among magazines worldwide. Time was estimated to have 90.5K branded searches compared to Forbes’ 22.2K, and held a 7.2% Share of Search versus Forbes’ 1.8%.

## Cite this page

Brandwave. "Forbes vs Time: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/forbes-vs-time

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/forbes-vs-time. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.