---
title: "Forbes vs National Geographic: Which is more popular by branded search?"
description: "Which is more popular in search, Forbes or National Geographic? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/forbes-vs-national-geographic"
publisher: "Brandwave"
---

# Forbes vs National Geographic: Which is more popular by branded search?

Which is more popular in search, Forbes or National Geographic? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Forbes and National Geographic
- **Competitive set**: Magazines
- **Market**: Global
- **Month measured**: Aug 2026
- **Forbes Share of Search**: 1.8%
- **National Geographic Share of Search**: 43.6%

## Which is more popular in search, Forbes or National Geographic?

- In August 2026, National Geographic had more branded searches than Forbes among magazines worldwide. National Geographic was estimated to have 550K branded searches compared to Forbes’ 22.2K, and held a 43.6% Share of Search versus Forbes’ 1.8%.
- National Geographic was ahead of Forbes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Forbes’ estimated Share of Search among magazines worldwide moved from 1.4% to 1.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among magazines worldwide moved from 53.2% to 43.6%, and its estimated monthly branded searches moved from 1M to 550K.

## How did search popularity change for magazines worldwide in August 2026?

- In August 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 40.3% to 43.6%.
- Estimated monthly branded searches for Forbes worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

## Month by month

| Month | Forbes estimated searches | Forbes Share of Search | Forbes rank | National Geographic estimated searches | National Geographic Share of Search | National Geographic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 1.4% | 5 | 1M | 53.2% | 1 |
| Nov 2025 | 27.1K | 1.5% | 5 | 1M | 54.6% | 1 |
| Dec 2025 | 27.1K | 1.8% | 5 | 823K | 53.6% | 1 |
| Jan 2026 | 27.1K | 1.5% | 5 | 1M | 55.7% | 1 |
| Feb 2026 | 33.1K | 2% | 5 | 1M | 59.1% | 1 |
| Mar 2026 | 40.5K | 1.9% | 5 | 1.2M | 58.6% | 1 |
| Apr 2026 | 33.1K | 2% | 5 | 823K | 50.9% | 1 |
| May 2026 | 27.1K | 1.8% | 5 | 823K | 53.2% | 1 |
| Jun 2026 | 22.2K | 1.9% | 5 | 550K | 46.5% | 1 |
| Jul 2026 | 22.2K | 1.6% | 5 | 550K | 40.3% | 1 |
| Aug 2026 | 22.2K | 1.8% | 5 | 550K | 43.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Forbes’ and National Geographic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Forbes**: Measured on the search term “forbes magazine”.
- **National Geographic**: Measured on the search term “national geographic”.

- [Forbes profile](/demand/global-en/brands/forbes)
- [National Geographic profile](/demand/global-en/brands/national-geographic)
- [All magazines worldwide](/demand/global-en/categories/magazines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Forbes or National Geographic?

In August 2026, National Geographic had more branded searches than Forbes among magazines worldwide. National Geographic was estimated to have 550K branded searches compared to Forbes’ 22.2K, and held a 43.6% Share of Search versus Forbes’ 1.8%.

## Cite this page

Brandwave. "Forbes vs National Geographic: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/forbes-vs-national-geographic

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/forbes-vs-national-geographic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.