---
title: "Foma vs Ilford: Which is searched more?"
description: "Which is more popular in search, Foma or Ilford? Compare estimated monthly branded-search demand and Share of Search inside the Film brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/foma-vs-ilford"
publisher: "Brandwave"
---

# Foma vs Ilford: Which is searched more?

Which is more popular in search, Foma or Ilford? Compare estimated monthly branded-search demand and Share of Search inside the Film brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Foma and Ilford
- **Competitive set**: Film brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Foma Share of Search**: 2%
- **Ilford Share of Search**: 0.41%

## Which is more popular in search, Foma or Ilford?

- In August 2026, Foma had more branded searches than Ilford among film brands worldwide. Foma was estimated to have 18.1K branded searches compared to Ilford’s 3.6K, and held a 2% Share of Search versus Ilford’s 0.41%.
- Foma was ahead of Ilford in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Foma’s estimated Share of Search among film brands worldwide moved from 2.5% to 2%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 11 months ending August 2026, Ilford’s estimated Share of Search among film brands worldwide held steady at 0.41%, and its estimated monthly branded searches held steady at 3.6K.

## How did search popularity change for film brands worldwide in August 2026?

- In August 2026, Ilford rose from 6th to 5th among film brands worldwide.
- Estimated monthly branded searches for Foma worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

## Month by month

| Month | Foma estimated searches | Foma Share of Search | Foma rank | Ilford estimated searches | Ilford Share of Search | Ilford rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.2K | 2.5% | 3 | 3.6K | 0.41% | 5 |
| Nov 2025 | 22.2K | 2.5% | 3 | 3.6K | 0.41% | 5 |
| Dec 2025 | 22.2K | 2.1% | 3 | 3.6K | 0.34% | 5 |
| Jan 2026 | 40.5K | 3.7% | 2 | 3.6K | 0.33% | 5 |
| Feb 2026 | 40.5K | 5.4% | 2 | 2.9K | 0.39% | 5 |
| Mar 2026 | 60.5K | 6.5% | 2 | 3.6K | 0.39% | 5 |
| Apr 2026 | 22.2K | 2.5% | 3 | 3.6K | 0.41% | 5 |
| May 2026 | 33.1K | 3.7% | 2 | 3.6K | 0.4% | 5 |
| Jun 2026 | 18.1K | 2.5% | 3 | 2.9K | 0.4% | 5 |
| Jul 2026 | 14.8K | 1.7% | 3 | 2.9K | 0.33% | 6 |
| Aug 2026 | 18.1K | 2% | 3 | 3.6K | 0.41% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Foma’s and Ilford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Foma**: Measured on the search term “foma”.
- **Ilford**: Measured on the search term “ilford film”.

- [Foma profile](/demand/global-en/brands/foma)
- [Ilford profile](/demand/global-en/brands/ilford)
- [All film brands worldwide](/demand/global-en/categories/film-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Foma or Ilford?

In August 2026, Foma had more branded searches than Ilford among film brands worldwide. Foma was estimated to have 18.1K branded searches compared to Ilford’s 3.6K, and held a 2% Share of Search versus Ilford’s 0.41%.

## Cite this page

Brandwave. "Foma vs Ilford: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/foma-vs-ilford

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/foma-vs-ilford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.