--- title: "Fogo vs Kingsford: Which is more popular?" description: "Is Fogo or Kingsford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lump charcoal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/fogo-charcoal-vs-kingsford-charcoal" publisher: "Brandwave" --- # Fogo vs Kingsford: Which is more popular? Is Fogo or Kingsford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lump charcoal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fogo and Kingsford - **Competitive set**: Lump charcoal brands - **Market**: Global - **Month measured**: Oct 2026 - **Fogo Share of Search**: 6.6% - **Kingsford Share of Search**: 40.7% ## Is Fogo or Kingsford more popular in search? - In October 2026, Kingsford had more branded searches than Fogo among lump charcoal brands worldwide. Kingsford had about 14,800 branded searches, while Fogo had 2,400. Kingsford made up 40.7% of all lump charcoal brand searches we track, and Fogo accounted for 6.6%. - Kingsford was ahead of Fogo in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Fogo’s share of searches among lump charcoal brands worldwide moved from 10.6% to 6.6%, and its estimated monthly branded searches moved from 3.6K to 2.4K. - Across the 12 months ending October 2026, Kingsford’s share of searches among lump charcoal brands worldwide moved from 35.7% to 40.7%, and its estimated monthly branded searches moved from 12.1K to 14.8K. ## Top lump charcoal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fogo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kingsford was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fogo was listed before Kingsford in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jealous Devil | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Fogo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Big Green Egg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Kingsford | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Royal Oak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | B&B Charcoal | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Cowboy Charcoal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lump charcoal brands - Asked ChatGPT "What's the best lump charcoal?": 1. Jealous Devil, 2. Fogo, 3. Big Green Egg - Asked ChatGPT "Which charcoal brand is best for a kamado grill?": 1. Jealous Devil, 2. Fogo, 3. Big Green Egg - Asked ChatGPT "What's the best charcoal for smoking meat?": 1. Fogo, 2. B&B Charcoal, 3. Kingsford, 4. Big Green Egg - Searched Google, AI Overview "lump charcoal": 1. Big Green Egg, 2. Jealous Devil - Searched Google, AI Overview "best lump charcoal": 1. Fogo, 2. Jealous Devil Not named in any answer: Royal Oak and Cowboy Charcoal. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for lump charcoal brands worldwide in October 2026? - In October 2026, Big Green Egg overtook Fogo to rank 5th among lump charcoal brands worldwide, with 6.6% of the searches. - In October 2026, Kingsford lost share of searches among lump charcoal brands worldwide, from 43.1% to 40.7%. - Estimated monthly branded searches for Fogo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in October 2026. ## How has branded search for Fogo and Kingsford changed worldwide over the last 12 months? | Month | Fogo estimated searches | Fogo Share of Search | Fogo rank | Kingsford estimated searches | Kingsford Share of Search | Kingsford rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.6K | 10.6% | 6 | 12.1K | 35.7% | 1 | | Dec 2025 | 3.6K | 10% | 5 | 14.8K | 41.2% | 1 | | Jan 2026 | 2.9K | 9.3% | 5 | 12.1K | 38.8% | 1 | | Feb 2026 | 2.9K | 10.5% | 5 | 9.9K | 35.7% | 1 | | Mar 2026 | 3.6K | 8.5% | 5 | 18.1K | 42.6% | 1 | | Apr 2026 | 4.4K | 9.2% | 6 | 18.1K | 37.9% | 1 | | May 2026 | 5.4K | 6.9% | 6 | 33.1K | 42.3% | 1 | | Jun 2026 | 5.4K | 8% | 5 | 27.1K | 40.2% | 1 | | Jul 2026 | 4.4K | 6.5% | 6 | 27.1K | 39.8% | 1 | | Aug 2026 | 4.4K | 8.8% | 5 | 18.1K | 36.3% | 1 | | Sep 2026 | 2.9K | 6.9% | 5 | 18.1K | 43.1% | 1 | | Oct 2026 | 2.4K | 6.6% | 6 | 14.8K | 40.7% | 1 | ## How are Fogo’s and Kingsford’s branded searches counted? Brandwave collects information about searches that people make online using Fogo’s and Kingsford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fogo**: Measured on the search term “fogo charcoal”. - **Kingsford**: Measured on the search term “kingsford charcoal”. - [Fogo profile](/demand/global-en/brands/fogo-charcoal) - [Kingsford profile](/demand/global-en/brands/kingsford-charcoal) - [All lump charcoal brands worldwide](/demand/global-en/categories/lump-charcoal-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fogo or Kingsford more popular in search? In October 2026, Kingsford had more branded searches than Fogo among lump charcoal brands worldwide. Kingsford had about 14,800 branded searches, while Fogo had 2,400. Kingsford made up 40.7% of all lump charcoal brand searches we track, and Fogo accounted for 6.6%. ## Cite this page Brandwave. "Fogo vs Kingsford: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/fogo-charcoal-vs-kingsford-charcoal This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fogo-charcoal-vs-kingsford-charcoal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.