---
title: "FMS vs HobbyKing: Which is more popular by branded search?"
description: "Which is more popular in search, FMS or HobbyKing? Compare estimated monthly branded-search demand and Share of Search inside the Rc plane brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/fms-model-vs-hobbyking"
publisher: "Brandwave"
---

# FMS vs HobbyKing: Which is more popular by branded search?

Which is more popular in search, FMS or HobbyKing? Compare estimated monthly branded-search demand and Share of Search inside the Rc plane brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: FMS and HobbyKing
- **Competitive set**: Rc plane brands
- **Market**: Global
- **Month measured**: Aug 2026
- **FMS Share of Search**: 6.8%
- **HobbyKing Share of Search**: 28.4%

## Which is more popular in search, FMS or HobbyKing?

- In August 2026, HobbyKing had more branded searches than FMS among rc plane brands worldwide. HobbyKing was estimated to have 12.1K branded searches compared to FMS’s 2.9K, and held a 28.4% Share of Search versus FMS’s 6.8%.
- HobbyKing was ahead of FMS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FMS’s estimated Share of Search among rc plane brands worldwide moved from 7.6% to 6.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 11 months ending August 2026, HobbyKing’s estimated Share of Search among rc plane brands worldwide moved from 31% to 28.4%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

## How did search popularity change for rc plane brands worldwide in August 2026?

- In August 2026, HobbyKing gained estimated Share of Search among rc plane brands worldwide, from 25.5% to 28.4%.
- In August 2026, FMS gained estimated Share of Search among rc plane brands worldwide, from 4.9% to 6.8%.

## Month by month

| Month | FMS estimated searches | FMS Share of Search | FMS rank | HobbyKing estimated searches | HobbyKing Share of Search | HobbyKing rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 7.6% | 4 | 14.8K | 31% | 2 |
| Nov 2025 | 6.6K | 9.9% | 4 | 18.1K | 27.3% | 2 |
| Dec 2025 | 4.4K | 8.1% | 4 | 14.8K | 27.1% | 2 |
| Jan 2026 | 3.6K | 7.1% | 4 | 14.8K | 29.1% | 2 |
| Feb 2026 | 2.4K | 5.8% | 4 | 12.1K | 29.4% | 2 |
| Mar 2026 | 2.4K | 5.6% | 4 | 14.8K | 34.8% | 2 |
| Apr 2026 | 2.4K | 5.7% | 4 | 12.1K | 28.8% | 2 |
| May 2026 | 2.4K | 5.5% | 4 | 12.1K | 27.6% | 2 |
| Jun 2026 | 2.4K | 6.9% | 4 | 9.9K | 28.5% | 2 |
| Jul 2026 | 1.9K | 4.9% | 4 | 9.9K | 25.5% | 2 |
| Aug 2026 | 2.9K | 6.8% | 4 | 12.1K | 28.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using FMS’s and HobbyKing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **FMS**: Measured on the search term “fms model”.
- **HobbyKing**: Measured on the search term “hobby king”.

- [FMS profile](/demand/global-en/brands/fms-model)
- [HobbyKing profile](/demand/global-en/brands/hobbyking)
- [All rc plane brands worldwide](/demand/global-en/categories/rc-plane-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, FMS or HobbyKing?

In August 2026, HobbyKing had more branded searches than FMS among rc plane brands worldwide. HobbyKing was estimated to have 12.1K branded searches compared to FMS’s 2.9K, and held a 28.4% Share of Search versus FMS’s 6.8%.

## Cite this page

Brandwave. "FMS vs HobbyKing: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/fms-model-vs-hobbyking

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/fms-model-vs-hobbyking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.