--- title: "Florence Marine X vs Vissla: Which is searched more?" description: "Is Florence Marine X or Vissla more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/florence-marine-x-vs-vissla" publisher: "Brandwave" --- # Florence Marine X vs Vissla: Which is searched more? Is Florence Marine X or Vissla more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Florence Marine X and Vissla - **Competitive set**: Surf brands - **Market**: Global - **Month measured**: Sep 2026 - **Florence Marine X Share of Search**: 0.21% - **Vissla Share of Search**: 0.46% ## Is Florence Marine X or Vissla more popular in search? - In September 2026, Vissla had more branded searches than Florence Marine X among surf brands worldwide. Vissla had about 22,200 branded searches, while Florence Marine X had 9,900. Vissla made up 0.46% of all surf brand searches we track, and Florence Marine X accounted for 0.21%. - Vissla was ahead of Florence Marine X in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Florence Marine X’s share of searches among surf brands worldwide moved from 0.13% to 0.21%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Vissla’s share of searches among surf brands worldwide moved from 0.36% to 0.46%, and its estimated monthly branded searches held steady at 22.2K. ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vissla was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Florence Marine X was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Vissla was listed before Florence Marine X in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | O'Neill | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Vissla | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Patagonia | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Outerknown | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Quiksilver | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Xcel | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Florence Marine X | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Volcom | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Roxy | 11th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy?": 1. O'Neill, 2. Patagonia, 3. Rip Curl, 4. Xcel, 5. Vissla - Asked ChatGPT "What are the best surf brands?": 1. Rip Curl, 2. Billabong, 3. Vissla, 4. Patagonia, 5. Outerknown, 6. Quiksilver, 7. O'Neill, 8. Florence Marine X, 9. Xcel, 10. Roxy - Asked ChatGPT "What's the best surf brand for beach and surf wear?": 1. Billabong, 2. Vissla, 3. Rip Curl, 4. Outerknown, 5. O'Neill - Searched Google, AI Overview "surf brands": 1. Rip Curl, 2. O'Neill, 3. Xcel, 4. Vissla, 5. Patagonia, 6. Outerknown, 7. Billabong, 8. Quiksilver, 9. Florence Marine X - Searched Google, AI Overview "surf clothing brand": 1. Rip Curl, 2. Billabong, 3. Quiksilver, 4. O'Neill, 5. Volcom, 6. Florence Marine X Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for surf brands worldwide in September 2026? - Estimated monthly branded searches for Florence Marine X worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Month by month | Month | Florence Marine X estimated searches | Florence Marine X Share of Search | Florence Marine X rank | Vissla estimated searches | Vissla Share of Search | Vissla rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.13% | 11 | 22.2K | 0.36% | 9 | | Nov 2025 | 9.9K | 0.13% | 11 | 27.1K | 0.36% | 9 | | Dec 2025 | 9.9K | 0.15% | 11 | 22.2K | 0.33% | 9 | | Jan 2026 | 8.1K | 0.12% | 11 | 22.2K | 0.33% | 9 | | Feb 2026 | 8.1K | 0.15% | 10 | 18.1K | 0.34% | 9 | | Mar 2026 | 9.9K | 0.18% | 10 | 22.2K | 0.39% | 9 | | Apr 2026 | 9.9K | 0.2% | 11 | 22.2K | 0.45% | 9 | | May 2026 | 9.9K | 0.2% | 11 | 27.1K | 0.54% | 9 | | Jun 2026 | 12.1K | 0.24% | 10 | 27.1K | 0.54% | 9 | | Jul 2026 | 12.1K | 0.23% | 10 | 27.1K | 0.52% | 9 | | Aug 2026 | 12.1K | 0.24% | 10 | 27.1K | 0.54% | 9 | | Sep 2026 | 9.9K | 0.21% | 10 | 22.2K | 0.46% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Florence Marine X’s and Vissla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Florence Marine X**: Measured on the search term “florence marine x”. - **Vissla**: Measured on the search term “vissla”. - [Florence Marine X profile](/demand/global-en/brands/florence-marine-x) - [Vissla profile](/demand/global-en/brands/vissla) - [All surf brands worldwide](/demand/global-en/categories/surf-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Florence Marine X or Vissla more popular in search? In September 2026, Vissla had more branded searches than Florence Marine X among surf brands worldwide. Vissla had about 22,200 branded searches, while Florence Marine X had 9,900. Vissla made up 0.46% of all surf brand searches we track, and Florence Marine X accounted for 0.21%. ## Cite this page Brandwave. "Florence Marine X vs Vissla: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/florence-marine-x-vs-vissla This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/florence-marine-x-vs-vissla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.