--- title: "Florence Marine X vs Patagonia: Which is searched more?" description: "Is Florence Marine X or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/florence-marine-x-vs-patagonia" publisher: "Brandwave" --- # Florence Marine X vs Patagonia: Which is searched more? Is Florence Marine X or Patagonia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Florence Marine X and Patagonia - **Competitive set**: Surf brands - **Market**: Global - **Month measured**: Sep 2026 - **Florence Marine X Share of Search**: 0.21% - **Patagonia Share of Search**: 57% ## Is Florence Marine X or Patagonia more popular in search? - In September 2026, Patagonia had more branded searches than Florence Marine X among surf brands worldwide. Patagonia had about 2.7 million branded searches, while Florence Marine X had 9,900. Patagonia made up 57% of all surf brand searches we track, and Florence Marine X accounted for 0.21%. - Patagonia was ahead of Florence Marine X in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Florence Marine X’s share of searches among surf brands worldwide moved from 0.13% to 0.21%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Patagonia’s share of searches among surf brands worldwide moved from 66.2% to 57%, and its estimated monthly branded searches moved from 4.1M to 2.7M. ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Florence Marine X was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Patagonia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Patagonia was listed before Florence Marine X in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | O'Neill | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Vissla | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Patagonia | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Outerknown | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Quiksilver | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Xcel | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Florence Marine X | 9th | 1 of 3 | 2 of 2 | 3 of 5 | | Volcom | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Roxy | 11th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy?": 1. O'Neill, 2. Patagonia, 3. Rip Curl, 4. Xcel, 5. Vissla - Asked ChatGPT "What are the best surf brands?": 1. Rip Curl, 2. Billabong, 3. Vissla, 4. Patagonia, 5. Outerknown, 6. Quiksilver, 7. O'Neill, 8. Florence Marine X, 9. Xcel, 10. Roxy - Asked ChatGPT "What's the best surf brand for beach and surf wear?": 1. Billabong, 2. Vissla, 3. Rip Curl, 4. Outerknown, 5. O'Neill - Searched Google, AI Overview "surf brands": 1. Rip Curl, 2. O'Neill, 3. Xcel, 4. Vissla, 5. Patagonia, 6. Outerknown, 7. Billabong, 8. Quiksilver, 9. Florence Marine X - Searched Google, AI Overview "surf clothing brand": 1. Rip Curl, 2. Billabong, 3. Quiksilver, 4. O'Neill, 5. Volcom, 6. Florence Marine X Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for surf brands worldwide in September 2026? - In September 2026, Patagonia gained share of searches among surf brands worldwide, from 54.3% to 57%. - Estimated monthly branded searches for Florence Marine X worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Month by month | Month | Florence Marine X estimated searches | Florence Marine X Share of Search | Florence Marine X rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.13% | 11 | 4.1M | 66.2% | 1 | | Nov 2025 | 9.9K | 0.13% | 11 | 5M | 66.6% | 1 | | Dec 2025 | 9.9K | 0.15% | 11 | 4.1M | 61.7% | 1 | | Jan 2026 | 8.1K | 0.12% | 11 | 4.1M | 60.7% | 1 | | Feb 2026 | 8.1K | 0.15% | 10 | 3.4M | 63.6% | 1 | | Mar 2026 | 9.9K | 0.18% | 10 | 3.4M | 59.4% | 1 | | Apr 2026 | 9.9K | 0.2% | 11 | 2.7M | 55% | 1 | | May 2026 | 9.9K | 0.2% | 11 | 2.7M | 54.4% | 1 | | Jun 2026 | 12.1K | 0.24% | 10 | 2.7M | 54.4% | 1 | | Jul 2026 | 12.1K | 0.23% | 10 | 2.7M | 52.4% | 1 | | Aug 2026 | 12.1K | 0.24% | 10 | 2.7M | 54.3% | 1 | | Sep 2026 | 9.9K | 0.21% | 10 | 2.7M | 57% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Florence Marine X’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Florence Marine X**: Measured on the search term “florence marine x”. - **Patagonia**: Measured on the search term “patagonia”. - [Florence Marine X profile](/demand/global-en/brands/florence-marine-x) - [Patagonia profile](/demand/global-en/brands/patagonia) - [All surf brands worldwide](/demand/global-en/categories/surf-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Florence Marine X or Patagonia more popular in search? In September 2026, Patagonia had more branded searches than Florence Marine X among surf brands worldwide. Patagonia had about 2.7 million branded searches, while Florence Marine X had 9,900. Patagonia made up 57% of all surf brand searches we track, and Florence Marine X accounted for 0.21%. ## Cite this page Brandwave. "Florence Marine X vs Patagonia: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/florence-marine-x-vs-patagonia This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/florence-marine-x-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.