---
title: "Floortex vs Lorell: Which is more popular by branded search?"
description: "Which is more popular in search, Floortex or Lorell? Compare estimated monthly branded-search demand and Share of Search inside the Desk chair mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/floortex-vs-lorell"
publisher: "Brandwave"
---

# Floortex vs Lorell: Which is more popular by branded search?

Which is more popular in search, Floortex or Lorell? Compare estimated monthly branded-search demand and Share of Search inside the Desk chair mats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Floortex and Lorell
- **Competitive set**: Desk chair mats
- **Market**: Global
- **Month measured**: Aug 2026
- **Floortex Share of Search**: 24.9%
- **Lorell Share of Search**: 24.9%

## Which is more popular in search, Floortex or Lorell?

- In August 2026, Floortex and Lorell were level on Share of Search among desk chair mats worldwide, with an estimated 1.9K branded searches each, at 24.9% estimated Share of Search each.
- Floortex was ahead of Lorell in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Floortex’s estimated Share of Search among desk chair mats worldwide moved from 30.8% to 24.9%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Lorell’s estimated Share of Search among desk chair mats worldwide moved from 20.5% to 24.9%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

## How did search popularity change for desk chair mats worldwide in August 2026?

- In August 2026, Lorell gained estimated Share of Search among desk chair mats worldwide, from 22.5% to 24.9%.
- In August 2026, Floortex lost estimated Share of Search among desk chair mats worldwide, from 26.7% to 24.9%.

## Month by month

| Month | Floortex estimated searches | Floortex Share of Search | Floortex rank | Lorell estimated searches | Lorell Share of Search | Lorell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 30.8% | 2 | 1.6K | 20.5% | 3 |
| Nov 2025 | 1.9K | 26.1% | 2 | 1.6K | 22% | 3 |
| Dec 2025 | 1.6K | 24.2% | 2 | 1.6K | 24.2% | 3 |
| Jan 2026 | 1.9K | 24.5% | 2 | 1.9K | 24.5% | 3 |
| Feb 2026 | 1.9K | 26.4% | 2 | 1.6K | 22.3% | 3 |
| Mar 2026 | 1.9K | 25.1% | 2 | 1.9K | 25.1% | 3 |
| Apr 2026 | 1.9K | 25.4% | 2 | 1.9K | 25.4% | 3 |
| May 2026 | 1.9K | 28.4% | 2 | 1.6K | 23.9% | 3 |
| Jun 2026 | 1.9K | 26.5% | 2 | 1.6K | 22.3% | 3 |
| Jul 2026 | 1.9K | 26.7% | 2 | 1.6K | 22.5% | 3 |
| Aug 2026 | 1.9K | 24.9% | 2 | 1.9K | 24.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Floortex’s and Lorell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Floortex**: Measured on the search term “floortex”.
- **Lorell**: Measured on the search term “lorell”.

- [Floortex profile](/demand/global-en/brands/floortex)
- [Lorell profile](/demand/global-en/brands/lorell)
- [All desk chair mats worldwide](/demand/global-en/categories/desk-chair-mats): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Floortex or Lorell?

In August 2026, Floortex and Lorell were level on Share of Search among desk chair mats worldwide, with an estimated 1.9K branded searches each, at 24.9% estimated Share of Search each.

## Cite this page

Brandwave. "Floortex vs Lorell: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/floortex-vs-lorell

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/floortex-vs-lorell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.