---
title: "Floify vs ICE Mortgage Technology: Which is more popular by branded search?"
description: "Which is more popular in search, Floify or ICE Mortgage Technology? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/floify-vs-ice-mortgage-technology"
publisher: "Brandwave"
---

# Floify vs ICE Mortgage Technology: Which is more popular by branded search?

Which is more popular in search, Floify or ICE Mortgage Technology? Compare estimated monthly branded-search demand and Share of Search inside the Mortgage origination platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Floify and ICE Mortgage Technology
- **Competitive set**: Mortgage origination platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Floify Share of Search**: 0.51%
- **ICE Mortgage Technology Share of Search**: 0.94%

## Which is more popular in search, Floify or ICE Mortgage Technology?

- In August 2026, ICE Mortgage Technology had more branded searches than Floify among mortgage origination platforms worldwide. ICE Mortgage Technology was estimated to have 5.4K branded searches compared to Floify’s 2.9K, and held a 0.94% Share of Search versus Floify’s 0.51%.
- The lead changed hands 2 times in the 11 months ending August 2026: Floify took it in December 2025, ICE Mortgage Technology took it in February 2026.
- Across the 11 months ending August 2026, Floify’s estimated Share of Search among mortgage origination platforms worldwide moved from 0.63% to 0.51%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 11 months ending August 2026, ICE Mortgage Technology’s estimated Share of Search among mortgage origination platforms worldwide moved from 0.63% to 0.94%, and its estimated monthly branded searches moved from 4.4K to 5.4K.

## How did search popularity change for mortgage origination platforms worldwide in August 2026?

- Estimated monthly branded searches for ICE Mortgage Technology worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
- Estimated monthly branded searches for Floify worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

## Month by month

| Month | Floify estimated searches | Floify Share of Search | Floify rank | ICE Mortgage Technology estimated searches | ICE Mortgage Technology Share of Search | ICE Mortgage Technology rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 0.63% | 3 | 4.4K | 0.63% | 4 |
| Nov 2025 | 3.6K | 0.63% | 4 | 4.4K | 0.77% | 3 |
| Dec 2025 | 4.4K | 0.77% | 3 | 3.6K | 0.63% | 4 |
| Jan 2026 | 4.4K | 0.63% | 3 | 4.4K | 0.63% | 4 |
| Feb 2026 | 3.6K | 0.51% | 4 | 4.4K | 0.63% | 3 |
| Mar 2026 | 3.6K | 0.51% | 4 | 5.4K | 0.77% | 3 |
| Apr 2026 | 3.6K | 0.51% | 4 | 4.4K | 0.63% | 3 |
| May 2026 | 2.9K | 0.42% | 4 | 3.6K | 0.52% | 3 |
| Jun 2026 | 2.9K | 0.42% | 4 | 4.4K | 0.63% | 3 |
| Jul 2026 | 2.9K | 0.42% | 4 | 5.4K | 0.77% | 3 |
| Aug 2026 | 2.9K | 0.51% | 4 | 5.4K | 0.94% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Floify’s and ICE Mortgage Technology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Floify**: Measured on the search term “floify”.
- **ICE Mortgage Technology**: Measured on the search term “ice mortgage technology”.

- [Floify profile](/demand/global-en/brands/floify)
- [ICE Mortgage Technology profile](/demand/global-en/brands/ice-mortgage-technology)
- [All mortgage origination platforms worldwide](/demand/global-en/categories/mortgage-origination-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Floify or ICE Mortgage Technology?

In August 2026, ICE Mortgage Technology had more branded searches than Floify among mortgage origination platforms worldwide. ICE Mortgage Technology was estimated to have 5.4K branded searches compared to Floify’s 2.9K, and held a 0.94% Share of Search versus Floify’s 0.51%.

## Cite this page

Brandwave. "Floify vs ICE Mortgage Technology: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/floify-vs-ice-mortgage-technology

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/floify-vs-ice-mortgage-technology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.