---
title: "Flo vs Ovia: Which is more popular by branded search?"
description: "Which is more popular in search, Flo or Ovia? Compare estimated monthly branded-search demand and Share of Search inside the Period and cycle tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/flo-vs-ovia"
publisher: "Brandwave"
---

# Flo vs Ovia: Which is more popular by branded search?

Which is more popular in search, Flo or Ovia? Compare estimated monthly branded-search demand and Share of Search inside the Period and cycle tracking apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flo and Ovia
- **Competitive set**: Period and cycle tracking apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Flo Share of Search**: 41.9%
- **Ovia Share of Search**: 0.69%

## Which is more popular in search, Flo or Ovia?

- In August 2026, Flo had more branded searches than Ovia among period and cycle tracking apps worldwide. Flo was estimated to have 89.7K branded searches compared to Ovia’s 1.5K, and held a 41.9% Share of Search versus Ovia’s 0.69%.
- Flo was ahead of Ovia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flo’s estimated Share of Search among period and cycle tracking apps worldwide moved from 46.9% to 41.9%, and its estimated monthly branded searches moved from 84.7K to 89.7K.
- Across the 11 months ending August 2026, Ovia’s estimated Share of Search among period and cycle tracking apps worldwide moved from 1% to 0.69%, and its estimated monthly branded searches moved from 1.8K to 1.5K.

## How did search popularity change for period and cycle tracking apps worldwide in August 2026?

- In August 2026, Flo lost estimated Share of Search among period and cycle tracking apps worldwide, from 52.9% to 41.9%.
- Estimated monthly branded searches for Ovia worldwide fell 19.1% over 11 measured months, from 1.8K to 1.5K in August 2026.

## Month by month

| Month | Flo estimated searches | Flo Share of Search | Flo rank | Ovia estimated searches | Ovia Share of Search | Ovia rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 84.7K | 46.9% | 1 | 1.8K | 1% | 5 |
| Nov 2025 | 78.1K | 45.9% | 1 | 1.5K | 0.9% | 5 |
| Dec 2025 | 75.8K | 41.2% | 2 | 1.5K | 0.8% | 6 |
| Jan 2026 | 105K | 44.2% | 1 | 2K | 0.84% | 5 |
| Feb 2026 | 100K | 51.8% | 1 | 1.5K | 0.78% | 5 |
| Mar 2026 | 100K | 46.4% | 1 | 1.6K | 0.73% | 6 |
| Apr 2026 | 92.7K | 46.9% | 1 | 1.5K | 0.77% | 6 |
| May 2026 | 111K | 51.1% | 1 | 1.5K | 0.69% | 6 |
| Jun 2026 | 123K | 53% | 1 | 1.6K | 0.68% | 6 |
| Jul 2026 | 129K | 52.9% | 1 | 1.6K | 0.63% | 6 |
| Aug 2026 | 89.7K | 41.9% | 1 | 1.5K | 0.69% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Flo’s and Ovia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flo**: Measured on the search terms “flo app”, “flo health”, “flo ovulation” and “flo period tracker”, summed into one figure.
- **Ovia**: Measured on the search terms “ovia app”, “ovia fertility” and “ovia period tracker”, summed into one figure.

- [Flo profile](/demand/global-en/brands/flo)
- [Ovia profile](/demand/global-en/brands/ovia)
- [All period and cycle tracking apps worldwide](/demand/global-en/categories/period-and-cycle-tracking-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Flo or Ovia?

In August 2026, Flo had more branded searches than Ovia among period and cycle tracking apps worldwide. Flo was estimated to have 89.7K branded searches compared to Ovia’s 1.5K, and held a 41.9% Share of Search versus Ovia’s 0.69%.

## Cite this page

Brandwave. "Flo vs Ovia: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/flo-vs-ovia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/flo-vs-ovia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.