--- title: "FLIR vs ThermoWorks: Which is searched more?" description: "Is FLIR or ThermoWorks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Infrared thermometer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/flir-vs-thermoworks" publisher: "Brandwave" --- # FLIR vs ThermoWorks: Which is searched more? Is FLIR or ThermoWorks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Infrared thermometer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: FLIR and ThermoWorks - **Competitive set**: Infrared thermometer brands - **Market**: Global - **Month measured**: Sep 2026 - **FLIR Share of Search**: 16.7% - **ThermoWorks Share of Search**: 11.2% ## Is FLIR or ThermoWorks more popular in search? - In September 2026, FLIR had more branded searches than ThermoWorks among infrared thermometer brands worldwide. FLIR had about 40,500 branded searches, while ThermoWorks had 27,100. FLIR made up 16.7% of all infrared thermometer brand searches we track, and ThermoWorks accounted for 11.2%. - FLIR was ahead of ThermoWorks in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, FLIR’s share of searches among infrared thermometer brands worldwide moved from 26.3% to 16.7%, and its estimated monthly branded searches moved from 60.5K to 40.5K. - Across the 12 months ending September 2026, ThermoWorks’ share of searches among infrared thermometer brands worldwide moved from 9.7% to 11.2%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top infrared thermometer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ThermoWorks was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. FLIR did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fluke | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | ThermoWorks | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Etekcity | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Klein Tools | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | FLIR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about infrared thermometer brands - Asked ChatGPT "Which infrared thermometer brand should I buy?": 1. Fluke, 2. ThermoWorks, 3. Klein Tools - Asked ChatGPT "What are the best infrared thermometer brands?": 1. Fluke, 2. Etekcity, 3. Klein Tools, 4. ThermoWorks - Asked ChatGPT "What's the best infrared thermometer brand for quick temperature checks?": 1. Fluke, 2. Klein Tools, 3. Etekcity - Searched Google, AI Overview "best infrared thermometer": 1. ThermoWorks, 2. Etekcity, 3. Fluke - Searched Google, AI Overview "non contact thermometer": named none of the brands we track Not named in any answer: FLIR and Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for infrared thermometer brands worldwide in September 2026? - In September 2026, FLIR lost share of searches among infrared thermometer brands worldwide, from 19.2% to 16.7%. - In September 2026, ThermoWorks lost share of searches among infrared thermometer brands worldwide, from 12.9% to 11.2%. ## Month by month | Month | FLIR estimated searches | FLIR Share of Search | FLIR rank | ThermoWorks estimated searches | ThermoWorks Share of Search | ThermoWorks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 26.3% | 2 | 22.2K | 9.7% | 3 | | Nov 2025 | 60.5K | 23.4% | 2 | 49.5K | 19.2% | 3 | | Dec 2025 | 60.5K | 20.2% | 2 | 60.5K | 20.2% | 3 | | Jan 2026 | 60.5K | 25.3% | 2 | 27.1K | 11.4% | 3 | | Feb 2026 | 60.5K | 26.3% | 2 | 22.2K | 9.7% | 3 | | Mar 2026 | 60.5K | 25.8% | 2 | 27.1K | 11.6% | 3 | | Apr 2026 | 49.5K | 22.1% | 2 | 27.1K | 12.1% | 3 | | May 2026 | 49.5K | 22.2% | 2 | 27.1K | 12.2% | 3 | | Jun 2026 | 49.5K | 21.7% | 2 | 33.1K | 14.5% | 3 | | Jul 2026 | 49.5K | 22.3% | 2 | 27.1K | 12.2% | 3 | | Aug 2026 | 49.5K | 19.2% | 2 | 33.1K | 12.9% | 3 | | Sep 2026 | 40.5K | 16.7% | 2 | 27.1K | 11.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using FLIR’s and ThermoWorks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **FLIR**: Measured on the search term “flir”. - **ThermoWorks**: Measured on the search term “thermoworks”. - [FLIR profile](/demand/global-en/brands/flir) - [ThermoWorks profile](/demand/global-en/brands/thermoworks) - [All infrared thermometer brands worldwide](/demand/global-en/categories/infrared-thermometer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is FLIR or ThermoWorks more popular in search? In September 2026, FLIR had more branded searches than ThermoWorks among infrared thermometer brands worldwide. FLIR had about 40,500 branded searches, while ThermoWorks had 27,100. FLIR made up 16.7% of all infrared thermometer brand searches we track, and ThermoWorks accounted for 11.2%. ## Cite this page Brandwave. "FLIR vs ThermoWorks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/flir-vs-thermoworks This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/flir-vs-thermoworks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.