---
title: "Flipboard vs SmartNews: Which is searched more?"
description: "Which is more popular in search, Flipboard or SmartNews? Compare estimated monthly branded-search demand and Share of Search inside the News apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/flipboard-vs-smartnews"
publisher: "Brandwave"
---

# Flipboard vs SmartNews: Which is searched more?

Which is more popular in search, Flipboard or SmartNews? Compare estimated monthly branded-search demand and Share of Search inside the News apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flipboard and SmartNews
- **Competitive set**: News apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Flipboard Share of Search**: <0.01%
- **SmartNews Share of Search**: 0.42%

## Which is more popular in search, Flipboard or SmartNews?

- In August 2026, SmartNews had more branded searches than Flipboard among news apps worldwide. SmartNews was estimated to have 33.1K branded searches compared to Flipboard’s 720, and held a 0.42% Share of Search versus Flipboard’s <0.01%.
- SmartNews was ahead of Flipboard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flipboard’s estimated Share of Search among news apps worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 11 months ending August 2026, SmartNews’ estimated Share of Search among news apps worldwide held steady at 0.42%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

## How did search popularity change for news apps worldwide in August 2026?

- Estimated monthly branded searches for Flipboard worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
- Estimated monthly branded searches for SmartNews worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

## Month by month

| Month | Flipboard estimated searches | Flipboard Share of Search | Flipboard rank | SmartNews estimated searches | SmartNews Share of Search | SmartNews rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 0.01% | 6 | 40.5K | 0.42% | 4 |
| Nov 2025 | 1K | 0.01% | 6 | 40.5K | 0.42% | 4 |
| Dec 2025 | 1K | 0.01% | 6 | 40.5K | 0.42% | 4 |
| Jan 2026 | 1.3K | 0.01% | 6 | 40.5K | 0.42% | 4 |
| Feb 2026 | 1.3K | 0.01% | 6 | 40.5K | 0.42% | 4 |
| Mar 2026 | 1K | <0.01% | 6 | 40.5K | 0.34% | 4 |
| Apr 2026 | 1K | 0.01% | 6 | 40.5K | 0.42% | 4 |
| May 2026 | 880 | 0.01% | 6 | 33.1K | 0.42% | 4 |
| Jun 2026 | 880 | <0.01% | 6 | 33.1K | 0.35% | 4 |
| Jul 2026 | 720 | <0.01% | 6 | 33.1K | 0.42% | 4 |
| Aug 2026 | 720 | <0.01% | 6 | 33.1K | 0.42% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Flipboard’s and SmartNews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flipboard**: Measured on the search term “flipboard news”.
- **SmartNews**: Measured on the search term “smart news”.

- [Flipboard profile](/demand/global-en/brands/flipboard)
- [SmartNews profile](/demand/global-en/brands/smartnews)
- [All news apps worldwide](/demand/global-en/categories/news-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Flipboard or SmartNews?

In August 2026, SmartNews had more branded searches than Flipboard among news apps worldwide. SmartNews was estimated to have 33.1K branded searches compared to Flipboard’s 720, and held a 0.42% Share of Search versus Flipboard’s <0.01%.

## Cite this page

Brandwave. "Flipboard vs SmartNews: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/flipboard-vs-smartnews

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/flipboard-vs-smartnews. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.