---
title: "Flipboard vs Ground News: Which is searched more?"
description: "Which is more popular in search, Flipboard or Ground News? Compare estimated monthly branded-search demand and Share of Search inside the News apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/flipboard-vs-ground-news"
publisher: "Brandwave"
---

# Flipboard vs Ground News: Which is searched more?

Which is more popular in search, Flipboard or Ground News? Compare estimated monthly branded-search demand and Share of Search inside the News apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flipboard and Ground News
- **Competitive set**: News apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Flipboard Share of Search**: <0.01%
- **Ground News Share of Search**: 3.1%

## Which is more popular in search, Flipboard or Ground News?

- In August 2026, Ground News had more branded searches than Flipboard among news apps worldwide. Ground News was estimated to have 246K branded searches compared to Flipboard’s 720, and held a 3.1% Share of Search versus Flipboard’s <0.01%.
- Ground News was ahead of Flipboard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flipboard’s estimated Share of Search among news apps worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 11 months ending August 2026, Ground News’ estimated Share of Search among news apps worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 368K to 246K.

## How did search popularity change for news apps worldwide in August 2026?

- Estimated monthly branded searches for Ground News worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
- Estimated monthly branded searches for Flipboard worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

## Month by month

| Month | Flipboard estimated searches | Flipboard Share of Search | Flipboard rank | Ground News estimated searches | Ground News Share of Search | Ground News rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 0.01% | 6 | 368K | 3.8% | 2 |
| Nov 2025 | 1K | 0.01% | 6 | 301K | 3.1% | 2 |
| Dec 2025 | 1K | 0.01% | 6 | 246K | 2.6% | 2 |
| Jan 2026 | 1.3K | 0.01% | 6 | 368K | 3.8% | 2 |
| Feb 2026 | 1.3K | 0.01% | 6 | 301K | 3.1% | 2 |
| Mar 2026 | 1K | <0.01% | 6 | 450K | 3.8% | 2 |
| Apr 2026 | 1K | 0.01% | 6 | 301K | 3.1% | 2 |
| May 2026 | 880 | 0.01% | 6 | 246K | 3.1% | 2 |
| Jun 2026 | 880 | <0.01% | 6 | 246K | 2.6% | 2 |
| Jul 2026 | 720 | <0.01% | 6 | 246K | 3.1% | 2 |
| Aug 2026 | 720 | <0.01% | 6 | 246K | 3.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Flipboard’s and Ground News’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flipboard**: Measured on the search term “flipboard news”.
- **Ground News**: Measured on the search term “ground news”.

- [Flipboard profile](/demand/global-en/brands/flipboard)
- [Ground News profile](/demand/global-en/brands/ground-news)
- [All news apps worldwide](/demand/global-en/categories/news-apps): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Flipboard or Ground News?

In August 2026, Ground News had more branded searches than Flipboard among news apps worldwide. Ground News was estimated to have 246K branded searches compared to Flipboard’s 720, and held a 3.1% Share of Search versus Flipboard’s <0.01%.

## Cite this page

Brandwave. "Flipboard vs Ground News: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/flipboard-vs-ground-news

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/flipboard-vs-ground-news. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.