---
title: "Flexitol vs O'Keeffe's: Which is searched more?"
description: "Which is more popular in search, Flexitol or O'Keeffe's? Compare estimated monthly branded-search demand and Share of Search inside the Foot cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/flexitol-vs-o-keeffe-s"
publisher: "Brandwave"
---

# Flexitol vs O'Keeffe's: Which is searched more?

Which is more popular in search, Flexitol or O'Keeffe's? Compare estimated monthly branded-search demand and Share of Search inside the Foot cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Flexitol and O'Keeffe's
- **Competitive set**: Foot cream
- **Market**: Global
- **Month measured**: Aug 2026
- **Flexitol Share of Search**: 0.19%
- **O'Keeffe's Share of Search**: 4.3%

## Which is more popular in search, Flexitol or O'Keeffe's?

- In August 2026, O'Keeffe's had more branded searches than Flexitol among foot cream worldwide. O'Keeffe's was estimated to have 7.3K branded searches compared to Flexitol’s 320, and held a 4.3% Share of Search versus Flexitol’s 0.19%.
- O'Keeffe's was ahead of Flexitol in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flexitol’s estimated Share of Search among foot cream worldwide moved from 0.1% to 0.19%, and its estimated monthly branded searches moved from 140 to 320.
- Across the 11 months ending August 2026, O'Keeffe's’ estimated Share of Search among foot cream worldwide moved from 6.3% to 4.3%, and its estimated monthly branded searches moved from 8.8K to 7.3K.

## How did search popularity change for foot cream worldwide in August 2026?

- Estimated monthly branded searches for Flexitol worldwide rose 128.6% over 11 measured months, from 140 to 320 in August 2026.
- Estimated monthly branded searches for O'Keeffe's worldwide fell 17.9% over 11 measured months, from 8.8K to 7.3K in August 2026.

## Month by month

| Month | Flexitol estimated searches | Flexitol Share of Search | Flexitol rank | O'Keeffe's estimated searches | O'Keeffe's Share of Search | O'Keeffe's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | 0.1% | 5 | 8.8K | 6.3% | 3 |
| Nov 2025 | 90 | 0.06% | 5 | 10.9K | 7.2% | 3 |
| Dec 2025 | 140 | 0.11% | 5 | 13.3K | 10.4% | 3 |
| Jan 2026 | 210 | 0.14% | 5 | 13.3K | 8.7% | 3 |
| Feb 2026 | 140 | 0.1% | 5 | 13.3K | 9.7% | 3 |
| Mar 2026 | 140 | 0.09% | 5 | 10.9K | 7.2% | 3 |
| Apr 2026 | 260 | 0.17% | 5 | 8.9K | 5.9% | 3 |
| May 2026 | 210 | 0.12% | 5 | 8.9K | 5.2% | 3 |
| Jun 2026 | 260 | 0.14% | 5 | 7.3K | 4% | 3 |
| Jul 2026 | 260 | 0.16% | 5 | 7.3K | 4.3% | 3 |
| Aug 2026 | 320 | 0.19% | 5 | 7.3K | 4.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Flexitol’s and O'Keeffe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Flexitol**: Measured on the search term “flexitol foot”.
- **O'Keeffe's**: Measured on the search terms “o keeffe s”, “okeeffes” and “okeeffes cream”, summed into one figure.

- [Flexitol profile](/demand/global-en/brands/flexitol)
- [O'Keeffe's profile](/demand/global-en/brands/o-keeffe-s)
- [All foot cream worldwide](/demand/global-en/categories/foot-cream): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Flexitol or O'Keeffe's?

In August 2026, O'Keeffe's had more branded searches than Flexitol among foot cream worldwide. O'Keeffe's was estimated to have 7.3K branded searches compared to Flexitol’s 320, and held a 4.3% Share of Search versus Flexitol’s 0.19%.

## Cite this page

Brandwave. "Flexitol vs O'Keeffe's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/flexitol-vs-o-keeffe-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/flexitol-vs-o-keeffe-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.