--- title: "Flexi vs Max and Neo: Which is searched more?" description: "Is Flexi or Max and Neo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog leash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/flexi-vs-max-and-neo" publisher: "Brandwave" --- # Flexi vs Max and Neo: Which is searched more? Is Flexi or Max and Neo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dog leash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Flexi and Max and Neo - **Competitive set**: Dog leash brands - **Market**: Global - **Month measured**: Sep 2026 - **Flexi Share of Search**: 2.7% - **Max and Neo Share of Search**: 2.1% ## Is Flexi or Max and Neo more popular in search? - In September 2026, Flexi had more branded searches than Max and Neo among dog leash brands worldwide. Flexi had about 3,700 branded searches, while Max and Neo had 2,900. Flexi made up 2.7% of all dog leash brand searches we track, and Max and Neo accounted for 2.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Max and Neo took it in March 2026, Flexi took it in April 2026. - Across the 12 months ending September 2026, Flexi’s share of searches among dog leash brands worldwide moved from 2.8% to 2.7%, and its estimated monthly branded searches moved from 4K to 3.7K. - Across the 12 months ending September 2026, Max and Neo’s share of searches among dog leash brands worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top dog leash brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Max and Neo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Flexi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Max and Neo was listed before Flexi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Max and Neo | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Ruffwear | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kurgo | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Flexi | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Halti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Julius-K9 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Max & Molly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dog leash brands - Asked ChatGPT "Which dog leash brand should I buy?": 1. Ruffwear - Asked ChatGPT "What are the best dog leash brands?": 1. Max and Neo, 2. Ruffwear, 3. Kurgo - Asked ChatGPT "What's the best dog leash brand for daily walks?": 1. Ruffwear, 2. Max and Neo - Searched Google, AI Overview "best dog leash": 1. Max and Neo, 2. Ruffwear, 3. Flexi - Searched Google, AI Overview "retractable dog leash": 1. Flexi Not named in any answer: Halti, Julius-K9 and Max & Molly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for dog leash brands worldwide in September 2026? - Estimated monthly branded searches for Max and Neo worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026. ## Month by month | Month | Flexi estimated searches | Flexi Share of Search | Flexi rank | Max and Neo estimated searches | Max and Neo Share of Search | Max and Neo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 2.8% | 6 | 2.4K | 1.7% | 7 | | Nov 2025 | 3.7K | 2.1% | 6 | 1.9K | 1.1% | 7 | | Dec 2025 | 3.2K | 2.1% | 6 | 1.6K | 1% | 7 | | Jan 2026 | 4K | 2.5% | 6 | 1.6K | 0.99% | 7 | | Feb 2026 | 3.7K | 2.8% | 6 | 1.6K | 1.2% | 7 | | Mar 2026 | 4.5K | 2.8% | 7 | 6.6K | 4.1% | 5 | | Apr 2026 | 4K | 2.7% | 6 | 3.6K | 2.4% | 7 | | May 2026 | 3.7K | 2.5% | 6 | 3.6K | 2.4% | 7 | | Jun 2026 | 3.2K | 2.2% | 6 | 2.9K | 2% | 7 | | Jul 2026 | 3.7K | 2.6% | 6 | 2.4K | 1.7% | 7 | | Aug 2026 | 4.2K | 2.8% | 6 | 2.9K | 2% | 7 | | Sep 2026 | 3.7K | 2.7% | 6 | 2.9K | 2.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Flexi’s and Max and Neo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Flexi**: Measured on the search terms “flexi dog lead” and “flexi lead”, summed into one figure. - **Max and Neo**: Measured on the search term “max and neo”. - [Flexi profile](/demand/global-en/brands/flexi) - [Max and Neo profile](/demand/global-en/brands/max-and-neo) - [All dog leash brands worldwide](/demand/global-en/categories/dog-leash-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Flexi or Max and Neo more popular in search? In September 2026, Flexi had more branded searches than Max and Neo among dog leash brands worldwide. Flexi had about 3,700 branded searches, while Max and Neo had 2,900. Flexi made up 2.7% of all dog leash brand searches we track, and Max and Neo accounted for 2.1%. ## Cite this page Brandwave. "Flexi vs Max and Neo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/flexi-vs-max-and-neo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/flexi-vs-max-and-neo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.